{"id":894,"date":"2019-07-28T22:04:15","date_gmt":"2019-07-28T20:04:15","guid":{"rendered":"https:\/\/talk.nordea.se\/privatebanking\/?p=894"},"modified":"2019-08-07T13:14:58","modified_gmt":"2019-08-07T11:14:58","slug":"stella-mccartney-och-google-i-miljosamarbete","status":"publish","type":"post","link":"https:\/\/talk.nordea.se\/privatebanking\/stella-mccartney-och-google-i-miljosamarbete\/","title":{"rendered":"Stella McCartney och Google i milj\u00f6samarbete"},"content":{"rendered":"\n

Hur p\u00e5verkas planeten egentligen av modeindustrins enorma bruk av bomull och viskos? Den fr\u00e5gan har det klimatmedvetna lyxm\u00e4rket Stella McCartney och s\u00f6kj\u00e4tten Google gjort gemensam sak i att f\u00f6rs\u00f6ka svara p\u00e5.<\/p>\n\n\n\n\n\n

\n \"\"\n

Stella McCartney<\/h3>\n

\u2022 Brittisk modedesigner f\u00f6dd 1971. Dotter till musikern Paul McCartney och fotografen Linda McCartney.<\/p>\n

\u2022 Fick sitt genombrott redan 1995 p\u00e5 sin examensvisning p\u00e5 modeskolan Central Saint Martins College of Art and Design, d\u00e4r hennes kollektion bars av supermodellerna \u2013 och kompisarna! \u2013 Naomi Campbell, Kate Moss och Yasmin Le Bon. 1997 blev hon kreativ chef p\u00e5 franska modehuset Chlo\u00e9.<\/p>\n

\u2022 Startade egna modehuset Stella McCartney och visade dess f\u00f6rsta kollektion i Paris 2001. \u00c4ven parfymer under egna namnet.<\/p>\n

\u2022 Modehuset \u00e4r vegetariskt. Skinn, p\u00e4ls eller fj\u00e4drar anv\u00e4nds inte i produktionen.<\/p>\n <\/figure>\n\n\n\n

Modebranschen anses allm\u00e4nt vara en av de mest smutsiga i v\u00e4rlden. Att ber\u00e4kna ett plaggs klimatp\u00e5verkan \u00e4r komplext och f\u00f6rsv\u00e5ras av att underleverant\u00f6rer s\u00e4llan har information om var r\u00e5material kommer ifr\u00e5n \u2013 hur exempelvis bomullen i deras tyger har odlats och transporterats.<\/p>\n\n\n\n

Stella McCartney ger nu Google tillg\u00e5ng till flera \u00e5rs produktionsdata, data som s\u00f6kj\u00e4ttens algoritmer ska f\u00f6rs\u00f6ka f\u00f6rvandla till ett verktyg som kan ge \u00f6kad f\u00f6rst\u00e5else f\u00f6r olika materials milj\u00f6p\u00e5verkan. Flera modem\u00e4rken, producenter, organisationer och forskare bjuds in att dela med sig av data i projektet och resultaten \u00e4r t\u00e4nkta att g\u00f6ras tillg\u00e4ngliga f\u00f6r alla.<\/p>\n\n\n\n

Ian Pattison, en av cheferna p\u00e5 Google Clouds i Storbritannien, s\u00e4ger att den stora utmaningen \u00e4r att f\u00e5 in underlag.<\/p>\n\n\n\n

\u2013 Att analysera data \u00e4r enkelt, att f\u00e5 tag p\u00e5 det \u00e4r sv\u00e5rt. Men man m\u00e5ste f\u00f6rs\u00f6ka, sade han i samband med en branschkonferens nyligen.<\/p>\n\n\n\n

Elisa Niemtzow, chef f\u00f6r konsultbolaget BSR, noterar att ingen tidigare f\u00f6rs\u00f6kt kartl\u00e4gga klimatp\u00e5verkande utsl\u00e4pp utefter ett kl\u00e4df\u00f6retags hela leverant\u00f6rskedja.<\/p>\n\n\n\n

\u2013 Den h\u00e4r fr\u00e5gan fanns inte i v\u00e5rt kollektiva medvetande f\u00f6r ett par \u00e5r sedan, s\u00e4ger hon.

<\/p>\n","protected":false},"excerpt":{"rendered":"

Hur p\u00e5verkas planeten egentligen av modeindustrins enorma bruk av bomull och viskos? 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