{"id":7244,"date":"2021-11-30T23:08:03","date_gmt":"2021-11-30T22:08:03","guid":{"rendered":"https:\/\/talk.nordea.se\/privatebanking\/?p=7244"},"modified":"2022-01-03T15:18:47","modified_gmt":"2022-01-03T14:18:47","slug":"finfluencers-gor-avtryck-i-finansvarlden","status":"publish","type":"post","link":"https:\/\/talk.nordea.se\/privatebanking\/finfluencers-gor-avtryck-i-finansvarlden\/","title":{"rendered":"Finfluencers g\u00f6r avtryck i finansv\u00e4rlden"},"content":{"rendered":"\n

Haley Sacks, eller Mrs. Dow Jones som hon kallar sig i sociala medier, har \u00f6ver 220 000 f\u00f6ljare p\u00e5 Instagram och coachar hon en hel generation i finansv\u00e4rldens grunder. Smarta investeringsr\u00e5d kryddas med memes och k\u00e4ndisskvaller fr\u00e5n Wall Street.<\/p>\n\n\n\n

Hon f\u00f6rklarar r\u00e4nta p\u00e5 r\u00e4nta-effekten med Billie Eilish ber\u00f6mmelse, kallar sig sj\u00e4lv f\u00f6r en \u201dfinansiell popstj\u00e4rna\u201d och \u00f6verv\u00e4ger i ett bitande ironiskt Instagraminl\u00e4gg att kl\u00e4 ut sig till en bitcoin\u2026<\/p>\n\n\n\n

\u2013 Om du f\u00f6rst\u00e5r den m\u00e4nskliga relationen mellan tv\u00e5 k\u00e4ndisar, d\u00e5 greppar du vilket finansiellt koncept som helst, s\u00e4ger Haley Sacks till nyhetskanalen Bloomberg.<\/p>\n\n\n\n

30-\u00e5riga Sacks, som har ett f\u00f6rflutet i New Yorks tv-v\u00e4rld och \u00e4r sj\u00e4lvl\u00e4rd inom ekonomi, driver sajten \u201dFinance is Cool\u201d. Hon hamnade nyligen p\u00e5 tidskriften Forbes lista \u00f6ver entrepren\u00f6rer och kreat\u00f6rer under 40 \u00e5r att h\u00e5lla \u00f6gonen p\u00e5 och sedan en tid tillbaka titulerar hon sig \u201dfinfluencer\u201d.<\/p>\n\n\n\n

\u2013 Jag har skapat det jag sj\u00e4lv beh\u00f6vde, det andra beh\u00f6ver. Om du f\u00f6ljer mig gillar du popkultur vilket inneb\u00e4r att vi har ett gemensamt spr\u00e5k, s\u00e4ger hon.<\/p>\n\n\n\n

\"Haley
Haley Sacks<\/figcaption><\/figure>\n\n\n\n

En finfluencer \u00e4r, precis som ordet antyder, en person med stora skaror f\u00f6ljare p\u00e5 fr\u00e4mst Instagram och Tiktok som inspirerar och p\u00e5verkar \u2013 men inom finansv\u00e4rlden. Finfluencers \u00e4r ett v\u00e4xande globalt fenomen, bland annat finns starka profiler i Australien (Queenie Tan med \u00f6ver 100 000 f\u00f6ljare p\u00e5 Tiktok) och Mexiko (Andres Garza, som har n\u00e4ra en miljon f\u00f6ljare p\u00e5 Tiktok). Dessa unga, digitala makthavare har snabbt gjort sig oumb\u00e4rliga b\u00e5de f\u00f6r investeringssugna ur den s\u00e5 kallade millenniegenerationen och f\u00f6r de finans- och konsultbolag som vill locka dem.<\/p>\n\n\n\n

Ett s\u00e5dant bolag \u00e4r den amerikanska investeringsfirman Betterment som s\u00e5g ett infl\u00f6de av tiotusentals nya kunder n\u00e4r den 25-\u00e5rige tiktokaren Austin Hankwitz pl\u00f6tsligt n\u00e4mnde f\u00f6retaget i sina inl\u00e4gg om hur man g\u00f6r f\u00f6r att pensionera sig som miljon\u00e4r, noterar Bloomberg. <\/p>\n\n\n\n

\"Austin
Austin Hankwitz<\/figcaption><\/figure>\n\n\n\n

Precis som \u201dvanliga\u201d s\u00e5 kallade influencers kan tj\u00e4na storkovan p\u00e5 samarbeten med exempelvis modem\u00e4rken och kosmetikaf\u00f6retag kan en finfluencer tj\u00e4na motsvarande flera miljoner kronor om \u00e5ret genom att rekommendera finansiella tj\u00e4nster och f\u00f6rklara trender eller begrepp.<\/p>\n\n\n\n

Det \u00e4r naturligtvis inte helt okomplicerat ur ett etiskt perspektiv. Myndigheter i bland annat Spanien och Nya Zeeland har manat unga investerare att vara aktsamma med vilka r\u00e5d de tar till sig. Och i juli f\u00f6rbj\u00f6d Tiktok sponsrade inl\u00e4gg om kryptovalutor.<\/p>\n\n\n\n

Men marknaden l\u00e4r forts\u00e4tta att v\u00e4xa. Hittills i \u00e5r har inl\u00e4gg med hashtaggen #StockTok p\u00e5 Tiktok setts mer \u00e4n hisnande 1,7 miljarder g\u00e5nger. Och #FinTok-inl\u00e4ggen har visats drygt 500 miljoner g\u00e5nger, rapporterar nyhetsbyr\u00e5n AFP. <\/p>\n","protected":false},"excerpt":{"rendered":"

Med hj\u00e4lp av Instagram och Tiktok n\u00e5r de...<\/p>\n","protected":false},"author":2,"featured_media":7420,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[15,388,389],"class_list":["post-7244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-ekonomi","tag-haley-sacks","tag-mrs-dow-jones"],"acf":[],"yoast_head":"\nFinfluencers g\u00f6r avtryck i finansv\u00e4rlden - Talk with Nordea Private Banking<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/talk.nordea.se\/privatebanking\/finfluencers-gor-avtryck-i-finansvarlden\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Finfluencers g\u00f6r avtryck i finansv\u00e4rlden - 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