




{"id":6414,"date":"2021-08-28T17:19:18","date_gmt":"2021-08-28T15:19:18","guid":{"rendered":"https:\/\/talk.nordea.se\/privatebanking\/?p=6414"},"modified":"2021-09-21T14:42:03","modified_gmt":"2021-09-21T12:42:03","slug":"luftslottet-som-sprangdes","status":"publish","type":"post","link":"https:\/\/talk.nordea.se\/privatebanking\/luftslottet-som-sprangdes\/","title":{"rendered":"Luftslottet som spr\u00e4ngdes"},"content":{"rendered":"\n<p>I flera \u00e5r tjusade Elizabeth Holmes investerare och journalister med sitt medicinteknikbolag Theranos. Det var bara ett problem: Tekniken fungerade inte. I h\u00f6st st\u00e4lls hon inf\u00f6r r\u00e4tta, anklagad f\u00f6r bedr\u00e4geri.&nbsp;<br><\/p>\n\n\n\n<p>Visionen var briljant. Theranos blodtestsystem skulle revolutionera sjuk- och h\u00e4lsov\u00e5rden genom en teknologi som klarade att m\u00e4ta hundratals v\u00e4rden och identifiera ett stort antal sjukdomar genom bara en droppe blod. Allt som kr\u00e4vdes var ett enkelt stick i fingret, lovade den karismatiska entrepren\u00f6ren.<\/p>\n\n\n\n<p>Id\u00e9n fick Elizabeth Holmes p\u00e5 studentrummet p\u00e5 Stanford University i Kalifornien, d\u00e4r hon l\u00e4ste kemiteknik. 19 \u00e5r gammal, 2004, hoppade hon av universitetet och grundade bolaget som snart var p\u00e5 allas l\u00e4ppar. Holmes stil p\u00e5minde om hennes f\u00f6rebilds, Apples Steve Jobs. <\/p>\n\n\n\n<p>Hon var ofta kl\u00e4dd i svart polotr\u00f6ja och talade med djup barytonr\u00f6st n\u00e4r hon \u00f6vertygade riskkapitalister, n\u00e4ringslivsr\u00e4var och tidigare ministrar att satsa pengar eller komma och jobba med henne i Silicon Valley. Bland dem som hoppade p\u00e5 Theranost\u00e5get fanns de tidigare utrikesministrarna George Schultz och Henry Kissinger.<\/p>\n\n\n\n<p>Holmes fick in \u00f6ver 400 miljoner dollar i riskkapital, tog flera patent och skrev avtal med den landsomfattande apotekskedjan Walgreens. Som mest var hennes bolag v\u00e4rderat till 9 miljarder dollar. 2015 uts\u00e5g tidskriften Time henne till en av v\u00e4rldens mest inflytelserika.<\/p>\n\n\n\n<p>Det gjorde sannolikt fallet \u00e4nnu h\u00e5rdare. Senare samma \u00e5r publicerade The Wall Street Journal en serie artiklar som visade hur op\u00e5litlig blodtesttekniken var och som avsl\u00f6jade luftslottet bakom Theranos (namnet \u00e4r en kombination av de engelska orden f\u00f6r behandling, therapy, och diagnos, diagnosis). Den gr\u00e4vande journalisten John Carreyrou, som l\u00e5g bakom avsl\u00f6jandet, skrev \u00e4ven boken <em>Ont blod<\/em> om Holmes. I den ber\u00e4ttar han i detalj om bolaget (som senare likviderades) och ifr\u00e5gas\u00e4tter hur s\u00e5 m\u00e5nga kunde l\u00e5ta sig manipuleras av grundaren.<\/p>\n\n\n\n<p>D\u00e4refter gick det snabbt utf\u00f6r. Otaliga artiklar och dokument\u00e4rer har skapats p\u00e5 samma tema och tv-kanalen MSNBC beskrev nyligen Holmes som kvinnan som Amerika \u00e4lskar att hata. F\u00f6rm\u00f6genheten rasade till noll och redan 2016 uts\u00e5g Forbes henne till \u201den av v\u00e4rldens st\u00f6rsta ledarbesvikelser\u201d<\/p>\n\n\n\n<p>I sommar ska hon f\u00f6da sitt f\u00f6rsta barn som hon har tillsammans med maken och hotellarvingen Billy Evans \u2013 och i h\u00f6st v\u00e4ntar bedr\u00e4gerir\u00e4tteg\u00e5ng f\u00f6r 37-\u00e5riga Elizabeth Holmes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hon har varit p\u00e5 omslaget av Fortune, Forbes och Bloomberg Businessweek. Men nu har tidernas entrepren\u00f6rsresa f\u00f6rvandlats till \u00e5rhundradets skandal och bedr\u00e4geri i miljardklassen.<\/p>\n","protected":false},"author":2,"featured_media":6422,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[17],"class_list":["post-6414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation","tag-innovation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Luftslottet som spr\u00e4ngdes - Talk with Nordea Private Banking<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/talk.nordea.se\/privatebanking\/luftslottet-som-sprangdes\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Luftslottet som spr\u00e4ngdes - Talk with Nordea Private Banking\" \/>\n<meta property=\"og:description\" content=\"Hon har varit p\u00e5 omslaget av Fortune, Forbes och Bloomberg Businessweek. 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