{"id":4672,"date":"2021-01-05T21:51:42","date_gmt":"2021-01-05T20:51:42","guid":{"rendered":"https:\/\/talk.nordea.se\/privatebanking\/?p=4672"},"modified":"2021-01-05T21:51:44","modified_gmt":"2021-01-05T20:51:44","slug":"the-end","status":"publish","type":"post","link":"https:\/\/talk.nordea.se\/privatebanking\/the-end\/","title":{"rendered":"The end"},"content":{"rendered":"\n

Minns du k\u00e4nslan n\u00e4r det \u00e4ntligen blev fredag och du sprang in i videobutiken runt h\u00f6rnet bara f\u00f6r att inse att din favoritfilm redan var uthyrd. N\u00e5gon annan hade redan hunnit f\u00f6re. Eller om m\u00f6jligt \u00e4nnu v\u00e4rre, filmen fanns kvar p\u00e5 hyllan men det fanns inga movieboxar* att hyra.<\/p>\n\n\n\n

Den besvikelsen \u00e4r sv\u00e5r att f\u00f6rklara f\u00f6r sina barn...<\/p>\n\n\n\n

Ett av v\u00e4rldens st\u00f6rsta f\u00f6retag runt sekelskiftet var filmuthyraren Blockbuster som d\u00e5 hade 9 000 butiker, 60 000 anst\u00e4llda och 54 miljarder i oms\u00e4ttning. Man hade klarat \u00f6verg\u00e5ngen fr\u00e5n vhs till dvd galant, och hade ocks\u00e5 b\u00f6rjat skicka ut filmer p\u00e5 samma s\u00e4tt som Netflix \u2013 och gjorde det faktiskt betydligt b\u00e4ttre. D\u00e4remot missade man online-streamingen och f\u00f6retaget gick i konkurs 2010. N\u00e5gra butiker har funnits kvar och den allra sista, i Bend i Oregon, f\u00f6rs\u00f6ker nu \u00f6verleva genom att dubbeljobba som Airbnb-boende. T\u00e4nk \u00e4nd\u00e5 att sova \u00f6ver i v\u00e4rldens enda Blockbuster \u2013 fr\u00e5n 40 kronor natten och d\u00e5 ing\u00e5r popcorn och videofilmer!<\/p>\n\n\n\n

Men det \u00e4r ocks\u00e5 en brutal p\u00e5minnelse om vad som h\u00e4nder den som missar att v\u00e4xla upp aff\u00e4rsplanen.<\/p>\n\n\n\n

Av de f\u00f6retag som f\u00f6r 50 \u00e5r sedan fanns p\u00e5 magasinet Fortune\u2019s lista \u00f6ver USA:s 500 st\u00f6rsta bolag s\u00e5 har lite drygt 400 f\u00f6rsvunnit.<\/p>\n\n\n\n

H\u00e4r \u00e4r fyra andra klassiska bolag som blivit omsprungna av tiden.<\/p>\n\n\n\n

\"filmrulle,<\/figure>\n\n\n\n

Kodak<\/strong><\/p>\n\n\n\n

Alla kan historien om Kodak och hur digitaliseringen d\u00f6dade ett bolag som varit v\u00e4rldsledande sedan 1800-talet. Detta trots att en Kodakingenj\u00f6r faktiskt uppfann den f\u00f6rsta digitalkameran 1975: den v\u00e4gde 4 kilo och med en bilduppl\u00f6sning p\u00e5 0,01 megapixels (j\u00e4mf\u00f6r med dagens iPhones som har 12, en \u00f6kning p\u00e5 120 000 %) bed\u00f6mdes den inte som lovande. Men faktum \u00e4r att Kodak \u00e4nd\u00e5 var snabba att haka p\u00e5 det digitala fotograferandet. Bolagets EasyShare-linje var bland de b\u00e4st s\u00e4ljande digitalkamerorna, problemet var snarare att man satsade mest pengar p\u00e5 framkallning av digitala bilder, en bransch som n\u00e4stan helt f\u00f6rsvunnit. N\u00e4r de enda bolag som tj\u00e4nat stora pengar p\u00e5 digitala bilder verkar vara Facebook och Instagram undrar man vad Kodak skulle gjort. Byggt ett socialt n\u00e4tverk?<\/p>\n\n\n\n

Kodak finns kvar, tv\u00e4rtemot vad m\u00e5nga tror, och satsar nu p\u00e5 l\u00e4kemedel. I b\u00f6rjan av augusti 2020 rusade aktien 734 procent efter beskedet att f\u00f6retaget f\u00e5tt ett l\u00e5n p\u00e5 n\u00e4stan 7 miljarder kronor av den amerikanska staten.<\/p>\n\n\n\n

\"yahoo\"<\/figure>\n\n\n\n

Yahoo<\/strong><\/p>\n\n\n\n

2005 var Yahoo giganten n\u00e4r det g\u00e4llde digital marknadsf\u00f6ring. Men, eftersom man inte ins\u00e5g vikten av sj\u00e4lva s\u00f6kandet<\/em> lades mer fokus p\u00e5 att bli en mediej\u00e4tte \u00e4n p\u00e5 anv\u00e4ndarupplevelsen. Yahoo missade dessutom en hel del businesstillf\u00e4llen \u2013 2002 hade man en deal p\u00e5 g\u00e5ng med Google och 2006 var planen att k\u00f6pa Facebook. N\u00e4r Yahoo s\u00e4nkte budet mitt under f\u00f6rhandlingen drog sig Mark Zuckerberg ur aff\u00e4ren. Slutsats: Hade bolaget varit mer offensivt hade vi antagligen yahooat i st\u00e4llet f\u00f6r googlat i dag.<\/p>\n\n\n\n

\"folk<\/figure>\n\n\n\n

Segway<\/strong><\/p>\n\n\n\n

Hypen var stor. Det motordrivna fordonet lanserades 2001 och skulle revolutionera transportbranschen. Tyv\u00e4rr hamnade Segway i st\u00e4llet p\u00e5 listan \u00f6ver 2000-talet f\u00f6rsta fiaskon. Varf\u00f6r? Folk tyckte att Segwayen var r\u00e4tt \u2026 larvig. I st\u00e4llet f\u00f6r beundran v\u00e4ckte den l\u00f6je och priset p\u00e5 runt 50\u00a0000 svenska kronor var f\u00f6r h\u00f6gt. Viss framg\u00e5ng har Segway dock haft inom polisen och vaktbolag i flera nordiska storst\u00e4der Men hur var det med s\u00e4kerheten? S\u00e5 d\u00e4r. \u00c4garen av bolaget omkom n\u00e4r han r\u00e5kade k\u00f6ra sin Segway \u00f6ver en klippkant 2010. Sommaren 2020 rullade den sista tv\u00e5hjulingen ut ur fabriken.<\/p>\n\n\n\n

\"gammal<\/figure>\n\n\n\n

Facit<\/strong><\/p>\n\n\n\n

En r\u00e4knemaskin, eller varf\u00f6r inte en skrivmaskin, fr\u00e5n Facit i \u00c5tvidaberg var ett m\u00e5ste p\u00e5 skrivbordet fr\u00e5n 1940 till 1970. I b\u00f6rjan av 1960-talet hade AB \u00c5tvidabergs Industrier vuxit till en v\u00e4rldskoncern med dotterbolag i \u00f6ver 100 l\u00e4nder och 8\u00a0000 anst\u00e4llda. Sedan kom billiga japanska r\u00e4knare och s\u00e5 sm\u00e5ningom alltmer avancerade datorer, och Facit var f\u00f6r litet f\u00f6r de utvecklingskostnader som kr\u00e4vdes och som de amerikanska konkurrenterna hade.<\/p>\n\n\n\n

\"en
Foton: Shutterstock<\/figcaption><\/figure>\n\n\n\n

* F\u00f6r yngre l\u00e4sare, en portabel videospelare som man hyrde i videobutiken och kopplade till tv:n.<\/p>\n","protected":false},"excerpt":{"rendered":"

Minns du k\u00e4nslan n\u00e4r det \u00e4ntligen blev fredag och du sprang in i videobutiken runt...<\/p>\n","protected":false},"author":2,"featured_media":4678,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[17],"class_list":["post-4672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation","tag-innovation"],"acf":[],"yoast_head":"\nThe end - Talk with Nordea Private Banking<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/talk.nordea.se\/privatebanking\/the-end\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The end - Talk with Nordea Private Banking\" \/>\n<meta property=\"og:description\" content=\"Minns du k\u00e4nslan n\u00e4r det \u00e4ntligen blev fredag och du sprang in i videobutiken runt...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/talk.nordea.se\/privatebanking\/the-end\/\" \/>\n<meta property=\"og:site_name\" content=\"Talk with Nordea Private Banking\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-05T20:51:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-05T20:51:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2021\/01\/shutterstock-1689974137-1-web.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"kairistila\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"kairistila\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/talk.nordea.se\\\/privatebanking\\\/the-end\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/talk.nordea.se\\\/privatebanking\\\/the-end\\\/\"},\"author\":{\"name\":\"kairistila\",\"@id\":\"https:\\\/\\\/talk.nordea.se\\\/privatebanking\\\/#\\\/schema\\\/person\\\/43e0be4ffef10b914d4ee31d1c384b60\"},\"headline\":\"The end\",\"datePublished\":\"2021-01-05T20:51:42+00:00\",\"dateModified\":\"2021-01-05T20:51:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/talk.nordea.se\\\/privatebanking\\\/the-end\\\/\"},\"wordCount\":726,\"image\":{\"@id\":\"https:\\\/\\\/talk.nordea.se\\\/privatebanking\\\/the-end\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/talk.nordea.se\\\/privatebanking\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/shutterstock-1689974137-1-web.jpg\",\"keywords\":[\"Innovation\"],\"articleSection\":[\"Innovation\"],\"inLanguage\":\"sv-SE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/talk.nordea.se\\\/privatebanking\\\/the-end\\\/\",\"url\":\"https:\\\/\\\/talk.nordea.se\\\/privatebanking\\\/the-end\\\/\",\"name\":\"The end - 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