{"id":2487,"date":"2020-01-31T18:11:03","date_gmt":"2020-01-31T17:11:03","guid":{"rendered":"https:\/\/talk.nordea.se\/privatebanking\/?p=2487"},"modified":"2020-01-31T18:11:06","modified_gmt":"2020-01-31T17:11:06","slug":"miljardarernas-forsta-jobb","status":"publish","type":"post","link":"https:\/\/talk.nordea.se\/privatebanking\/miljardarernas-forsta-jobb\/","title":{"rendered":"Miljard\u00e4rernas f\u00f6rsta jobb"},"content":{"rendered":"\n<p><strong>Finns det n\u00e5gon gemensam n\u00e4mnare<\/strong> hos de allra rikaste m\u00e5ngmiljon\u00e4rer och miljard\u00e4rer som befolkar jorden? Jo, det finns det, anser den tyske sociologen, historikern och doktorn Rainer Zitelmann: En stor del av dem har ett f\u00f6rflutet som s\u00e4ljare.<\/p>\n\n\n\n<p>Zitelmann har nyligen\npublicerat boken <em>The Wealth Elite<\/em> som bygger p\u00e5 intervjuer med 45 mycket\nf\u00f6rm\u00f6gna personer som antingen skapat sin rikedom sj\u00e4lva eller byggt vidare p\u00e5\narv de f\u00e5tt. Tv\u00e5 tredjedelar av dessa uppger att erfarenheten som s\u00e4ljare haft\navg\u00f6rande betydelse f\u00f6r deras intr\u00e4de i finansv\u00e4rldens elit. Intervjupersonerna\nn\u00e4mner bland annat att s\u00e4ljelementet, efter deras f\u00f6rsta jobb, alltid varit\nn\u00e4rvarande i aff\u00e4rslivet. Tidiga erfarenheter av att kunna hantera ett \u201dnej\u201d\nsamt vetskap om att djup \u00e4mneskunskap och sociala egenskaper \u00e4r avg\u00f6rande f\u00f6r\natt f\u00e5 igenom en aff\u00e4r formade dem och l\u00e4rde dem att t\u00e4nka som entrepren\u00f6rer,\nenligt Zitelman. <\/p>\n\n\n\n<p>\u2013 Fram till nu har forskare\nantingen underskattat eller helt ignorerat den avg\u00f6rande roll som s\u00e4ljkunskaper\nspelar f\u00f6r individer som bygger enorma v\u00e4rden, s\u00e4ger han. <\/p>\n\n\n\n<p>Intervjupersonerna i hans bok\nhar s\u00e5lt det mesta, fr\u00e5n smycken och smink till f\u00f6rs\u00e4kringar, begagnade\nbilradios och hjulf\u00e4lgar.<\/p>\n\n\n\n<p>En v\u00e4lk\u00e4nd entrepren\u00f6r som b\u00f6rjade sin bana p\u00e5 liknande s\u00e4tt \u00e4r amerikanen <strong>Mark Cuban<\/strong>, som \u00e4ger basketligan NBA, basketlaget Dallas Mavericks och flera mediebolag.<\/p>\n\n\n\n<p>\u2013 Jag knackade d\u00f6rr och s\u00e5lde\nsops\u00e4ckar som tolv\u00e5ring, f\u00f6r min pappa sade att det var det enda s\u00e4ttet f\u00f6r mig\natt f\u00e5 nya basketskor, ber\u00e4ttar han enligt tv-kanalen CNBC. <\/p>\n\n\n\n<p>\u00c4ven <strong>Howard Schultz<\/strong>, som byggt upp kaf\u00e9kedjan Starbucks, var stj\u00e4rns\u00e4ljare innan han gav sig in i kaffev\u00e4rlden. Detta p\u00e5 Xerox, som tillverkar skrivare och kopiatorer. Och entrepren\u00f6ren <strong>Nick Woodman<\/strong>, som grundat GoPro som bland annat g\u00f6r actionkameror f\u00f6r \u00e4ventyrare, b\u00f6rjade med att s\u00e4lja halsband utefter Kaliforniens kust som han och hustrun k\u00f6pt in p\u00e5 Bali. <\/p>\n\n\n\n<p>Tendensen g\u00e5r \u00e4ven igen hos USA:s artistelit, noterar Marketwatch: rapparen <strong>Kanye West <\/strong>har till exempel varit f\u00f6rs\u00e4ljare hos kl\u00e4dj\u00e4tten Gap och sk\u00e5despelarna <strong>Johnny Depp<\/strong> och <strong>Jennifer Aniston<\/strong> har b\u00e5da jobbat med telemarketing. <\/p>\n\n\n\n<p>Ett bra nordiskt exempel \u00e4r f\u00f6rst\u00e5s <strong><a href=\"https:\/\/talk.nordea.se\/privatebanking\/petter-den-store\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Petter Stordalen (opens in a new tab)\">Petter Stordalen<\/a><\/strong>, som har ber\u00e4ttat om att han som ung s\u00e5lde jordgubbar p\u00e5 sommaren. I en tillf\u00e4llig s\u00e4ljsvacka fick han ett r\u00e5d fr\u00e5n sin pappa, som han ofta \u00e5terv\u00e4nder till: \u201dS\u00e4lj de jordgubbar du har, f\u00f6r det \u00e4r de enda du kan s\u00e4lja.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Finns det n\u00e5gon gemensam n\u00e4mnare hos de allra rikaste m\u00e5ngmiljon\u00e4rer och miljard\u00e4rer som befolkar jorden?...<\/p>\n","protected":false},"author":2,"featured_media":2488,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[15],"class_list":["post-2487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-ekonomi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Miljard\u00e4rernas f\u00f6rsta jobb - Talk with Nordea Private Banking<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/talk.nordea.se\/privatebanking\/miljardarernas-forsta-jobb\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Miljard\u00e4rernas f\u00f6rsta jobb - 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