{"id":21913,"date":"2026-06-26T10:30:52","date_gmt":"2026-06-26T08:30:52","guid":{"rendered":"https:\/\/talk.nordea.se\/privatebanking\/?p=21913"},"modified":"2026-06-26T10:36:29","modified_gmt":"2026-06-26T08:36:29","slug":"bolagsparlan-som-fortsatter-vaxa","status":"publish","type":"post","link":"https:\/\/talk.nordea.se\/privatebanking\/bolagsparlan-som-fortsatter-vaxa\/","title":{"rendered":"Bolagsp\u00e4rlan som forts\u00e4tter v\u00e4xa"},"content":{"rendered":"\n

Det b\u00f6rjade med en liten avstickare under en resa till Shanghai f\u00f6r \u00f6ver 20 \u00e5r sedan. Systrarna Emma och Annikki hittade ett varuhus d\u00e4r de bara s\u00e5lde tv\u00e5 saker: p\u00e4rlor och \u00e4delstenar.<\/p>\n\n\n\n

\u2013 Vi blev helt tagna av alla stenar som h\u00e4ngde i f\u00e4rgordning. Vi k\u00f6pte en stor s\u00e4ck stenar, gick tillbaka till hotellet och b\u00f6rjade g\u00f6ra smycken. N\u00e4r vi kom hem k\u00f6pte vi en bok som hette G\u00f6r dina egna smycken<\/em>. Och s\u00e5 d\u00e4r fortsatte det, s\u00e4ger Annikki Schaeferdiek.<\/p>\n\n\n\n

S\u00e5 sm\u00e5ningom fick de kontakt med en fris\u00f6r som erbj\u00f6d sig att s\u00e4lja smyckena i sin salong. Det gick en vecka, sedan ringde fris\u00f6ren och sa att de var slut.<\/p>\n\n\n\n

\u2013 N\u00e4r kommer det fler smycken, fr\u00e5gade hon. Jaha, t\u00e4nkte vi, d\u00e5 f\u00e5r vi v\u00e4l starta ett bolag. Sedan skaffade vi fler och fler \u00e5terf\u00f6rs\u00e4ljare. Helt pl\u00f6tsligt hade vi kanske tio stycken och d\u00e5 ins\u00e5g vi att vi inte kunde forts\u00e4tta att g\u00f6ra smyckena sj\u00e4lva l\u00e4ngre, utan att vi var tvungna att l\u00e4gga ut produktionen.<\/p>\n\n\n\n

Det ena gav det andra. Verksamheten v\u00e4xte med kunderna, och till slut var de tvungna att fatta ett beslut. De hade b\u00e5da varsitt vanligt jobb (Emma som ink\u00f6pare inom modebranschen, Annikki som ingenj\u00f6r inom tech). Tiden b\u00f6rjade bli knapp, varenda ledig stund gick \u00e5t till att designa, planera och s\u00e4lja smyckena.<\/p>\n\n\n\n

\"Systrarna
Systrarna Emma och Annikki <\/figcaption><\/figure>\n\n\n\n\n\n
\n

Syster P<\/h3>\n

Vad:<\/strong> Ett svenskt smyckesf\u00f6retag.<\/p>\n

Oms\u00e4ttning:<\/strong> 56 miljoner (2025).<\/p>\n

Vinst:<\/strong> 8,5 miljoner (2025).<\/p>\n

\u00c4gare:<\/strong> Systrarna Emma Lindberg och Annikki Schaeferdiek.<\/p>\n <\/figure>\n\n\n\n

\u2013 Sommaren 2010 best\u00e4mde vi oss f\u00f6r att s\u00e4ga upp oss och satsa helt och h\u00e5llet p\u00e5 Syster P. Vi hade kommit till ett l\u00e4ge n\u00e4r det inte gick att sk\u00f6ta b\u00e5de vanliga jobb och f\u00f6retaget. Det var antingen eller.<\/p>\n\n\n\n

Resten \u00e4r, som det brukar heta, historia. Nyligen sl\u00e4pptes f\u00f6rra \u00e5rets siffror, som visade att Syster P omsatte 56 miljoner och kunde visa en vinst p\u00e5 8,5 miljoner kronor \u2013 betydligt mer \u00e4n \u00e5ret innan dess. Det g\u00e5r helt enkelt v\u00e4ldigt bra f\u00f6r Syster P.<\/p>\n\n\n\n

Ni \u00e4r verksamma i en oerh\u00f6rt konkurrensutsatt bransch. Vad \u00e4r det som skiljer er fr\u00e5n era konkurrenter?<\/strong><\/p>\n\n\n\n

\u2013 Det g\u00e5r ju aldrig att s\u00e4ga exakt vad det \u00e4r. Men redan fr\u00e5n f\u00f6rsta b\u00f6rjan har vi hela tiden gjort v\u00e5ra smycken p\u00e5 v\u00e5rt s\u00e4tt. Min syster Emma \u00e4r kreativ chef och har ett s\u00e4llsynt \u00f6ga f\u00f6r detaljer och en naturlig k\u00e4nsla f\u00f6r vad som \u00e4r i tiden. Det \u00e4r hennes drivkraft att oms\u00e4tta det i smycken som \u00e4r enkla, klassiska och skapade f\u00f6r att b\u00e4ras varje dag.<\/p>\n\n\n\n

Hur ser den typiska Syster P-kunden ut?<\/strong><\/p>\n\n\n\n

\u2013 Vi har en v\u00e4ldigt bred kundgrupp. Men huvudm\u00e5lgruppen \u00e4r kanske en kvinna som \u00e4r 25\u201340 \u00e5r som tycker att det \u00e4r v\u00e4rt att l\u00e4gga lite pengar p\u00e5 b\u00e5de kl\u00e4der, smycken och accessoarer till sig sj\u00e4lv. En ganska trendmedveten och urban person, men ingen modeslav.<\/p>\n\n\n\n

De allra flesta kunderna k\u00f6per direkt via e-handeln, och stors\u00e4ljaren \u00e4r sedan flera \u00e5r bokstavshalsbanden. Man kan sj\u00e4lv plocka ihop berlocker s\u00e5 de bildar initialer, ord eller f\u00f6rkortningar f\u00f6r att skapa ett personligt smycke.<\/p>\n\n\n\n

Hur ser er verksamhet ut om tio \u00e5r?<\/strong> <\/p>\n\n\n\n

\u2013 Jag t\u00e4nker att vi finns ute i m\u00e5nga fler europeiska l\u00e4nder. Det har varit j\u00e4ttekul att kunna utveckla v\u00e5rt bolag sj\u00e4lva och v\u00e4xa de senaste 20 \u00e5ren. Men vi skulle nog g\u00e4rna se att tempot gick upp lite till de n\u00e4rmaste 10 \u00e5ren. F\u00f6r det finns ju mycket kvar att g\u00f6ra.<\/p>\n\n\n\n

\n\n\n\n

Foto:<\/strong> Syster P<\/p>\n","protected":false},"excerpt":{"rendered":"

Det \u00e4r n\u00e5got speciellt med entrepren\u00f6rs\u00adhistorier som startar fr\u00e5n scratch och till synes av en ren tillf\u00e4llighet. P\u00e5 20 \u00e5r har Syster P v\u00e4xt fr\u00e5n att vara en hobbyverksamhet till en etablerad akt\u00f6r i smyckesbranschen...<\/p>\n","protected":false},"author":2,"featured_media":21916,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[17],"class_list":["post-21913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation","tag-innovation"],"acf":[],"yoast_head":"\nBolagsp\u00e4rlan som forts\u00e4tter v\u00e4xa - Talk with Nordea Private Banking<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/talk.nordea.se\/privatebanking\/bolagsparlan-som-fortsatter-vaxa\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bolagsp\u00e4rlan som forts\u00e4tter v\u00e4xa - Talk with Nordea Private Banking\" \/>\n<meta property=\"og:description\" content=\"Det \u00e4r n\u00e5got speciellt med entrepren\u00f6rs\u00adhistorier som startar fr\u00e5n scratch och till synes av en ren tillf\u00e4llighet. 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