{"id":20447,"date":"2025-12-20T17:00:12","date_gmt":"2025-12-20T16:00:12","guid":{"rendered":"https:\/\/talk.nordea.se\/privatebanking\/?p=20447"},"modified":"2026-01-02T12:01:13","modified_gmt":"2026-01-02T11:01:13","slug":"nora-bryter-ny-mark-och-tar-in-1-miljard-kronor","status":"publish","type":"post","link":"https:\/\/talk.nordea.se\/privatebanking\/nora-bryter-ny-mark-och-tar-in-1-miljard-kronor\/","title":{"rendered":"Nora bryter ny mark \u2013 och tar in 1 miljard kronor"},"content":{"rendered":"\n

Unconventional Ventures aff\u00e4rsid\u00e9 \u00e4r att investera i f\u00f6retag med underrepresenterade grundare. Efter tre \u00e5r, 1 937 pitchsamtal och otaliga m\u00f6ten har deras f\u00f6rsta fond rest sammanlagt 253 miljoner kronor.<\/p>\n\n\n\n

\u2013 Vi har investerat i 19 bolag, varav det f\u00f6rsta faktiskt g\u00f6r exit snart. Jag tycker vi har bevisat att v\u00e5ra f\u00f6retag \u00e4r skalbara, resilienta och \u00e4r snabba att hitta kunder. Med facit i hand har vi lyckats \u2013 trots marknaden, trots det politiska landskapet, trots en massa saker, s\u00e4ger Nora Bavey, grundare av Unconventional Ventures.<\/p>\n\n\n\n

Strategin att investera i f\u00f6retag vars grundare avviker fr\u00e5n den g\u00e4ngse entrepren\u00f6rsprofilen, det vill s\u00e4ga ung, vit, straight man, har visat sig vara lyckosam. H\u00e4r finns, menar Nora Bavey, fortfarande en stor outnyttjad potential.<\/p>\n\n\n\n

\"Nora
F\u00f6rsta fonden tog in \u00f6ver 200 miljoner kronor efter h\u00e5rt arbete. Andra fonden har haft en betydligt enklare start.<\/figcaption><\/figure>\n\n\n\n\n\n
\n

Unconventional Ventures<\/h3>\n

N\u00e4r:<\/strong> Grundades 2019<\/p>\n

Vem:<\/strong> General partners \u00e4r Nora Bavey, Thea Messel och Alexis Horowitz-Burdick<\/p>\n

Var:<\/strong> Huvudkontoret finns i K\u00f6penhamn<\/p>\n

Mer info:<\/strong> www.unconventional.vc<\/a><\/p>\n <\/figure>\n\n\n\n

Hur definierar ni \u201dunconventional\u201d i det h\u00e4r fallet?<\/strong><\/p>\n\n\n\n

\u2013 I Europa investeras i dag mindre \u00e4n 2 procent av riskkapitalet i bolag med kvinnliga grundare, och endast 0,7 procent i grundare med utl\u00e4ndsk bakgrund. F\u00f6r oss \u00e4r detta inte ett tecken p\u00e5 bristande kvalitet, utan p\u00e5 f\u00f6rbisedd potential. Vi ser underrepresenterade grundare som b\u00e4rare av perspektiv som \u00e4r avg\u00f6rande f\u00f6r innovation, probleml\u00f6sning och l\u00e5ngsiktigt v\u00e4rdeskapande. Det \u00e4r i det sammanhanget vi anv\u00e4nder begreppet \u201cunconventional\u201d.<\/p>\n\n\n\n

\u2013 V\u00e5r definition utg\u00e5r fr\u00e5n strukturell underrepresentation, s\u00e4rskilt kopplat tillk\u00f6nstillh\u00f6righet, etnisk m\u00e5ngfald, sexuell tillh\u00f6righet och migrationsstatus. F\u00f6r att vi ska investera s\u00e5 m\u00e5ste 50 procent av grundarteamet finnas i den f\u00e5llan. Vi ser att det ger en otrolig effekt p\u00e5 m\u00e5nga saker, inte minst f\u00f6rst\u00e5else f\u00f6r problem, kreativitet, att skapa f\u00f6retagskultur och att attrahera talang fr\u00e5n en bredare pool.<\/p>\n\n\n\n

N\u00e4r det nu blev dags att starta upp en andra fond, har arbetet g\u00e5tt l\u00e4ttare. M\u00e5ls\u00e4ttningen \u00e4r att ta in fyra g\u00e5nger s\u00e5 mycket som i fond nummer ett, det vill s\u00e4ga cirka 1 miljard. I st\u00e4llet f\u00f6r de 1 937 samtal som beh\u00f6vdes f\u00f6rra g\u00e5ngen, har det hittills kr\u00e4vts 40 stycken \u2013 f\u00f6r fyra g\u00e5nger s\u00e5 mycket pengar.<\/p>\n\n\n\n

\"Nora
Underrepresenterade grundare har ofta perspektiv som \u00e4r viktiga f\u00f6r innovation, probleml\u00f6sning och v\u00e4rdeskapande, menar Nora Bavey.<\/figcaption><\/figure>\n\n\n\n

Men vad skiljer fond nummer tv\u00e5 fr\u00e5n fond nummer ett? Inte mycket, ber\u00e4ttar hon. Grundstrategin \u00e4r densamma.<\/p>\n\n\n\n

\u2013 Men tv\u00e5 saker \u00e4r annorlunda. F\u00f6r det f\u00f6rsta kommer vi investera i fler bolag. F\u00f6r det andra \u00e4r vi numera tre general partners, i st\u00e4llet f\u00f6r tv\u00e5. Det inneb\u00e4r att vi kommer investera i n\u00e5gra serie A-bolag, vilket vi inte gjort tidigare.<\/p>\n\n\n\n

Inom Unconventional Ventures portfolio finns bland annat f\u00f6retag verksamma inom h\u00e4lsa, milj\u00f6 och utbildning. N\u00e5gra av dem har sin bas i Danmark, d\u00e4r \u00e4ven Unconventional Ventures finns, men majoriteten av deras portf\u00f6ljbolag finns i Sverige. Nora Bavey beskriver att det finns ett svagare gensvar fr\u00e5n svenska limited partners sida \u2013 allts\u00e5 de som investerar i riskkapitalfonder.<\/p>\n\n\n\n

\u2013 Jag har sagt det sedan dag ett. Vi lever alldeles f\u00f6r gott p\u00e5 gamla meriter, plus att vi tar hela infrastrukturen som tog oss hit f\u00f6r given. Vi beh\u00f6ver ett ekosystem som uppskattar v\u00e5ra olikheter och som \u00e4r \u00e4rligt med vilka kostnader vi tagit f\u00f6r att n\u00e5 vissa m\u00e5l.<\/p>\n\n\n\n

Denna vilja att hela tiden s\u00f6ka nya v\u00e4gar har skapat allt st\u00f6rre uppm\u00e4rksamhet runt hennes person. Tidningen Resum\u00e9 rankar Nora som landets n\u00e4st b\u00e4sta kommunikat\u00f6r p\u00e5 den prestigefulla listan Sveriges 150 superkommunikat\u00f6rer.<\/p>\n\n\n\n

\u2013 Jag \u00e4r tacksam \u00f6ver att Resum\u00e9 har uppm\u00e4rksammat mig bland personer vars r\u00f6ster p\u00e5verkar n\u00e4ringslivet och samh\u00e4llet. Men det som verkligen ber\u00f6r mig \u00e4r inte rankningen i sig, utan anledningen bakom den: listan lyfter fram personer vars id\u00e9er har genomslagskraft bortom appl\u00e5der, vars kommunikation bidrar till n\u00e5got st\u00f6rre \u00e4n dem sj\u00e4lva.<\/p>\n\n\n\n

\n\n\n\n

Foto:<\/strong> Karl Nordlund<\/p>\n","protected":false},"excerpt":{"rendered":"

Mindre \u00e4n tv\u00e5 procent av riskkapitalet i Europa g\u00e5r i dag till bolag med kvinnliga grundare. Det fick Nora Bavey att starta Unconventional Ventures, som p\u00e5 tre \u00e5r har blivit en succ\u00e9...<\/p>\n","protected":false},"author":2,"featured_media":20439,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[15,14],"class_list":["post-20447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-personligt","tag-ekonomi","tag-personligt"],"acf":[],"yoast_head":"\nNora bryter ny mark \u2013 och tar in 1 miljard kronor - Talk with Nordea Private Banking<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/talk.nordea.se\/privatebanking\/nora-bryter-ny-mark-och-tar-in-1-miljard-kronor\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nora bryter ny mark \u2013 och tar in 1 miljard kronor - Talk with Nordea Private Banking\" \/>\n<meta property=\"og:description\" content=\"Mindre \u00e4n tv\u00e5 procent av riskkapitalet i Europa g\u00e5r i dag till bolag med kvinnliga grundare. 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