




{"id":20338,"date":"2025-11-27T14:48:22","date_gmt":"2025-11-27T13:48:22","guid":{"rendered":"https:\/\/talk.nordea.se\/privatebanking\/?p=20338"},"modified":"2025-12-29T20:39:34","modified_gmt":"2025-12-29T19:39:34","slug":"2025-i-backspegeln","status":"publish","type":"post","link":"https:\/\/talk.nordea.se\/privatebanking\/2025-i-backspegeln\/","title":{"rendered":"2025 i backspegeln"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>F\u00f6r n\u00e5gon vecka sedan offentliggjordes en fantastisk nyhet, Nordea Private Banking rankas som b\u00e4sta bank i Sverige i den prestigefulla Prospera-unders\u00f6kningen. Stort grattis \u2013 ber\u00e4tta!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Vi \u00e4r otroligt stolta och glada f\u00f6r utm\u00e4rkelsen. Framf\u00f6r allt som unders\u00f6kningen har fokus p\u00e5 hur v\u00e5ra kunder uppfattar oss, och det \u00e4r ju i slut\u00e4nden det som verkligen betyder n\u00e5got. Vad vi nu ser \u00e4r resultatet av ett l\u00e5ngsiktigt arbete, d\u00e4r vi i varje liten del hela tiden f\u00f6rs\u00f6ker v\u00e4ssa v\u00e5rt erbjudande.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Vad \u00e4r det som g\u00f6r Private Banking s\u00e5 bra i kundernas \u00f6gon tror du?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Vi har som m\u00e5l att \u00f6vertr\u00e4ffa v\u00e5ra kunders f\u00f6rv\u00e4ntningar vid varje kontakttillf\u00e4lle. Det g\u00e4ller i allt fr\u00e5n utvecklade vardagstj\u00e4nster i mobilappen till det personliga m\u00f6tet. Som kund ska man f\u00e5 en femstj\u00e4rnig service och k\u00e4nna sig omh\u00e4ndertagen i stort som sm\u00e5tt. Det handlar naturligtvis om m\u00e5nga delar, och inte minst f\u00f6rm\u00e5gan att kunna lyssna p\u00e5 kunderna och f\u00e5nga in deras \u00f6nskem\u00e5l, det tycker jag vi har blivit allt b\u00e4ttre p\u00e5.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Marknaden h\u00e5ller med, eller hur?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Absolut! 2025 har varit ett v\u00e4ldigt framg\u00e5ngsrikt \u00e5r. Vi har v\u00e4lkomnat 35 procent fler nya kunder j\u00e4mf\u00f6rt med i fjol och tar kontinuerligt marknadsandelar. Vi \u00e4r nu fj\u00e4rde st\u00f6rst inom private banking och fightas f\u00f6r att bli f\u00f6rstahandsvalet. Vi \u00e4r p\u00e5 god v\u00e4g.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-wide-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2025\/11\/4-dsc3459-1024x683.jpg\" alt=\"Lotta Bourgoin\" class=\"wp-image-20345\" srcset=\"https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2025\/11\/4-dsc3459-1024x683.jpg 1024w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2025\/11\/4-dsc3459-300x200.jpg 300w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2025\/11\/4-dsc3459-768x512.jpg 768w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2025\/11\/4-dsc3459-240x160.jpg 240w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2025\/11\/4-dsc3459-526x351.jpg 526w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2025\/11\/4-dsc3459-720x480.jpg 720w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2025\/11\/4-dsc3459-960x640.jpg 960w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2025\/11\/4-dsc3459.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Lotta Bourgoin kan se tillbaka p\u00e5 ett framg\u00e5ngsrikt \u00e5r med en stark kundtillv\u00e4xt f\u00f6r Private Banking. <\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hur m\u00e4rks medvinden i det dagliga arbetet?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Ta bara en s\u00e5dan sak som att vi under \u00e5ret har haft \u00f6ver 200 kundevent, det \u00e4r fler \u00e4n n\u00e5gonsin. Men oavsett om det \u00e4r en n\u00e4tverkstr\u00e4ff i Kalmar eller som n\u00e4r vi arrangerade ett vintermingel i G\u00f6teborg i f\u00f6rra veckan med 450 kunder s\u00e5 \u00e4r det alltid ett stort intresse. Det \u00e4r r\u00e4tt fantastiskt, v\u00e5ra event blir i stort sett alltid fulltecknade direkt. H\u00e4r \u00e4r jag \u00f6vertygad om att v\u00e5r uttalade m\u00e5ls\u00e4ttning att ha en n\u00e4rvaro i hela landet har stor betydelse. Vi finns d\u00e4r kunderna finns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Och internt, vad s\u00e4ger medarbetarna?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Energi smittar av sig. Vi har en historiskt h\u00f6g medarbetarn\u00f6jdhet. Samtidigt s\u00e5 v\u00e4xer vi och anst\u00e4ller fler nya kolleger. Med ett starkt varum\u00e4rke kommer ett b\u00e4ttre sj\u00e4lvf\u00f6rtroende, och den gl\u00f6den m\u00e4rker ju ocks\u00e5 kunderna av.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>I ett st\u00f6rre perspektiv, hur ser du p\u00e5 2025?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Det har varit ett otroligt volatilt \u00e5r och en hel del ont i magen med tullar och geografisk- och s\u00e4kerhetspolitisk oro och krig i Europa. Men jag \u00e4r v\u00e4ldigt stolt \u00f6ver hur vi har lyckats hj\u00e4lpa v\u00e5ra kunder att navigera i den h\u00e4r os\u00e4kerheten. Vi har sett till att vara n\u00e4ra dem och hela tiden informera om l\u00e4get i webbinarier, rundabordssamtal, makropresentationer och personliga m\u00f6ten. Att vi har gjort det bra ser vi ocks\u00e5 i kundn\u00f6jdhetsunders\u00f6kningar och Prospera-vinsten. N\u00e4r det bl\u00e5ser d\u00e4rute s\u00e5 upplevs vi som en trygg partner som man kan luta sig mot.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Har oron i omv\u00e4rlden \u00e4ven p\u00e5verkat kundernas investeringsintresse?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 V\u00e5ra kunder \u00e4r p\u00e5l\u00e4sta och f\u00f6ljer samh\u00e4llsdebatten. M\u00e5nga har valt att f\u00f6rflytta kapital fr\u00e5n USA till Europa. Dels f\u00f6r att det \u00e4r attraktiva v\u00e4rderingar i Europa, dels f\u00f6r att man vill st\u00f6dja Europas upprustning och energif\u00f6rs\u00f6rjning. Fr\u00e5n bankens sida har vi ocks\u00e5 viktat om med en st\u00f6rre exponering mot europeiska bolag. Sedan har vi \u00e4ven sett ett v\u00e4xande intresse f\u00f6r alternativa investeringar. Och d\u00e5 inte bara onoterade aktier och obligationer, utan \u00e4ven till exempel infrastruktur, skog och konst. En gigantisk marknad p\u00e5 bort\u00e5t 13 triljoner dollar som har f\u00f6rdubblats de fem senaste \u00e5ren.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-wide-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2025\/11\/7-dsc3581-1024x683.jpg\" alt=\"Lotta Bourgoin\" class=\"wp-image-20348\" srcset=\"https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2025\/11\/7-dsc3581-1024x683.jpg 1024w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2025\/11\/7-dsc3581-300x200.jpg 300w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2025\/11\/7-dsc3581-768x512.jpg 768w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2025\/11\/7-dsc3581-240x160.jpg 240w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2025\/11\/7-dsc3581-526x351.jpg 526w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2025\/11\/7-dsc3581-720x480.jpg 720w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2025\/11\/7-dsc3581-960x640.jpg 960w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2025\/11\/7-dsc3581.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"> Lotta Bourgoin \u00e4r f\u00f6rhoppningsfull inf\u00f6r 2026 och tror p\u00e5 en b\u00f6rsuppg\u00e5ng p\u00e5 mellan sju och nio procent.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Och om vi tittar p\u00e5 banken, blir det n\u00e5gra stora nyheter 2026?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Vi dubblar v\u00e5ra investeringar i v\u00e5rt digitala erbjudande. Vilket g\u00f6r att vi kommer kunna l\u00f6sa v\u00e5ra kunders vardags\u00e4renden \u00e4nnu snabbare, n\u00e5got som frig\u00f6r tid f\u00f6r viktiga fysiska och relationsskapande m\u00f6ten. Det \u00e4r precis den balansen som m\u00e5nga efters\u00f6ker.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>P\u00e5 tal om fysiska tr\u00e4ffar, om du ser tillbaka p\u00e5 \u00e5ret, ber\u00e4tta om ett m\u00f6te som verkligen har l\u00e4mnat ett avtryck hos dig.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Alla m\u00f6ten \u00e4r ju minnesv\u00e4rda, fast p\u00e5 olika s\u00e4tt. Men att spendera tv\u00e5 veckor i B\u00e5stad under Nordea Open var helt fantastiskt. \u00d6ver 2&nbsp;000 Private Banking-kunder bes\u00f6kte v\u00e5ra olika event. Dessutom arrangerade vi hela 21 seminarier. F\u00f6rutom v\u00e5ra egna experter med Annika Winsth, Johan Larsson och Martin Bj\u00f6rsell hade vi ocks\u00e5 den stora \u00e4ran att ha Christer Gardell och ett flertal b\u00f6rs-vd:ar p\u00e5 plats.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vi har gjort s\u00e5 m\u00e5nga coola grejer under \u00e5ret, men det h\u00e4r var verkligen en h\u00f6jdpunkt. Och s\u00e5 fick jag dessutom \u00e4ran att dela ut f\u00f6rstapriset p\u00e5 centrecourten till Elisabetta Cocciaretto, som vann damtiteln inf\u00f6r fullsatta l\u00e4ktare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Vad tror du om 2026?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Det ser betydligt ljusare ut. Det pratas om ett fredsavtal, vi har ett l\u00e4gre r\u00e4ntel\u00e4ge \u00e4n under fjol\u00e5ret, konsumtionen b\u00f6rjar komma ig\u00e5ng precis som bostadsmarknaden. Vilket g\u00f6r att vi tror p\u00e5 en b\u00f6rsuppg\u00e5ng p\u00e5 mellan sju och nio procent.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Text:<\/strong> M\u00e5rten Nil\u00e9hn <strong>Foto:<\/strong> Karl Nordlund<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Med n\u00e5gra f\u00e5 veckor kvar av 2025 bad vi Lotta Bourgoin, chef f\u00f6r Nordea Private Banking...<\/p>\n","protected":false},"author":2,"featured_media":20340,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[15,752,28],"class_list":["post-20338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-ekonomi","tag-lotta-bourgoin","tag-nordea"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2025 i backspegeln - 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