{"id":19924,"date":"2025-10-27T14:13:13","date_gmt":"2025-10-27T13:13:13","guid":{"rendered":"https:\/\/talk.nordea.se\/privatebanking\/?p=19924"},"modified":"2025-10-28T15:30:41","modified_gmt":"2025-10-28T14:30:41","slug":"offline-ar-nya-trenden","status":"publish","type":"post","link":"https:\/\/talk.nordea.se\/privatebanking\/offline-ar-nya-trenden\/","title":{"rendered":"Offline \u00e4r nya trenden"},"content":{"rendered":"\n

\u00c4nda sedan vi med darrande h\u00e4nder packade upp v\u00e5rt f\u00f6rsta modem n\u00e5gon g\u00e5ng under 90-talet och and\u00e4ktigt s\u00e5g de f\u00f6rsta hemsidorna uppdaterades med en pixel i taget har utvecklingen g\u00e5tt \u00e5t ett enda h\u00e5ll: mer digitalisering, mer online \u2013 och allt har bara g\u00e5tt fortare. Men kanske har vi n\u00e5tt v\u00e4gs \u00e4nde nu?<\/p>\n\n\n\n

Enligt den \u00e5rliga unders\u00f6kningen Svenskarna och internet<\/em> minskar anv\u00e4ndandet av sociala medier, och det \u00e4r framf\u00f6r allt i tv\u00e5 grupper som vi blir b\u00e4ttre p\u00e5 att l\u00e4gga ifr\u00e5n oss mobilerna: l\u00e5gstadiebarn och unga m\u00e4n. Den f\u00f6rstn\u00e4mnda gruppens \u00e4ndrade beteende kan nog skyllas p\u00e5 f\u00f6r\u00e4ldrar som begr\u00e4nsar deras sk\u00e4rmtid. Men unga m\u00e4n?<\/p>\n\n\n\n

Det \u00e4r inte lika f\u00f6rv\u00e5nande som man skulle kunna tro. Redan 2023 kom en unders\u00f6kning fr\u00e5n ansedda opinionsunders\u00f6kningsf\u00f6retaget Harris Poll som visade att generation Z \u2013 det vill s\u00e4ga de f\u00f6dda mellan 1997 och 2012 \u2013 i st\u00f6rre utstr\u00e4ckning \u00e4n andra \u00e5ldersgrupper tycker att vi \u00e4r f\u00f6r beroende av teknologi. Mest positiva \u00e4r de som f\u00f6ddes under den analoga eran, men blev vuxna under det digitala samh\u00e4llets framv\u00e4xt, det vill s\u00e4ga generation X (f\u00f6dda cirka 1965\u20131980).<\/p>\n\n\n\n

\"en
Allt fler v\u00e4ljer att logga ut, sm\u00e4lla ihop sk\u00e4rmen och njuta mer av livet. Har vi n\u00e5tt \u201dpeak digital\u201d? Foto: Shutterstock.<\/figcaption><\/figure>\n\n\n\n

L\u00e4ngtar till tiden innan internet<\/strong><\/p>\n\n\n\n

I en annan studie, ocks\u00e5 den genomf\u00f6rd av Harris Poll, visar det sig att n\u00e4ra h\u00e4lften av generation Z \u00f6nskar att det inte fanns n\u00e5gra sociala plattformar. M\u00e5nga f\u00f6rknippar dem med ord som \u201dberoendeframkallande\u201d och anser att de inverkar negativt p\u00e5 deras mentala h\u00e4lsa. Hela 68 procent av dem k\u00e4nner sig nostalgiska \u00f6ver tiden innan internet \u2013 trots att de inte ens var f\u00f6dda d\u00e5.<\/p>\n\n\n\n

Kanske \u00e4r det inte s\u00e5 konstigt att, som f\u00f6rel\u00e4saren och skribenten Nicklas Hermansson skriver: \u201dOffline \u00e4r det nya premium. I framtiden kommer de rikaste att betala f\u00f6r m\u00e4nsklig expertis \u2013 medan resten f\u00e5r n\u00f6ja sig med artificiell intelligens.\u201d<\/p>\n\n\n\n

\"Nicklas
Nicklas Hermansson tror att offline \u00e4r det nya premium. Sk\u00e4rmbild: SVT Morgonstudion.<\/figcaption><\/figure>\n\n\n\n

Sociala medier i Svenskarna och internet 2025<\/em><\/strong><\/p>\n\n\n\n

St\u00f6rst:<\/strong> De fem st\u00f6rsta sociala medierna \u00e4r Youtube, Facebook, Instagram, Snapchat och Linkedin. Threads v\u00e4xer mest av alla sociala medier. \u00c4ven Whatsapp \u00f6kar stort.<\/p>\n\n\n\n

Minskar:<\/strong> Svenskar l\u00e4mnar X (f\u00f6re detta Twitter) p\u00e5 grund av Elon Musk. Mobbing och integritetskr\u00e4nkningar \u00e4r andra sk\u00e4l till att l\u00e4mna sociala medier. X, Reddit och Be Real minskar bland gymnasieungdomar.<\/p>\n\n\n\n

Intresset f\u00f6r att g\u00f6ra egna inl\u00e4gg minskar<\/strong><\/p>\n\n\n\n

Inte ens h\u00e4lften \u2013 45 procent \u2013 av svenskarna g\u00f6r regelbundet egna inl\u00e4gg p\u00e5 sociala medier. Framf\u00f6r allt har m\u00e4n f\u00f6dda p\u00e5 70-talet slutat att g\u00f6ra inl\u00e4gg p\u00e5 Facebook och Snapchat. Kvinnor g\u00f6r egna inl\u00e4gg i ungef\u00e4r samma utstr\u00e4ckning som f\u00f6reg\u00e5ende \u00e5r.<\/p>\n\n\n\n

\"\nGamla
F\u00f6rs\u00e4ljningen av \u201ddumma\u201d telefoner \u00f6kar \u2013 framf\u00f6r allt bland unga. Foto: Shutterstock.<\/figcaption><\/figure>\n\n\n\n

Offline-trenden<\/strong><\/p>\n\n\n\n

Mellan 2021 och 2024 \u00f6kade f\u00f6rs\u00e4ljningen av s\u00e5 kallade \u201ddumma telefoner\u201d (det vill s\u00e4ga gammaldags telefoner utan appar) med 148 procent i \u00e5ldersgruppen 18\u201324 \u00e5r i USA.<\/p>\n\n\n\n

Under samma period minskade anv\u00e4ndande av smartphones med 12 procent i \u00e5ldersgruppen.<\/p>\n\n\n\n

Hashtaggen #flipphone har 600 miljoner visningar p\u00e5 TikTok (lite ironiskt i och med att det inte g\u00e5r att se TikTok p\u00e5 en flip phone).<\/p>\n\n\n\n

I unders\u00f6kningen Ungdomsbarometern<\/em> som gjordes 2024 var den \u00f6vergripande trenden att unga mellan 15 och 24 \u00e5r vill \u00e4gna mindre tid \u00e5t sociala medier och att vara uppkopplade.<\/p>\n\n\n\n

\n","protected":false},"excerpt":{"rendered":"

\u00c4nda sedan vi med darrande h\u00e4nder packade upp v\u00e5rt f\u00f6rsta modem n\u00e5gon g\u00e5ng under 90-talet...<\/p>\n","protected":false},"author":2,"featured_media":19928,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[41],"class_list":["post-19924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-factfulness","tag-factfulness"],"acf":[],"yoast_head":"\nOffline \u00e4r nya trenden - Talk with Nordea Private Banking<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/talk.nordea.se\/privatebanking\/offline-ar-nya-trenden\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Offline \u00e4r nya trenden - 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