{"id":185,"date":"2019-05-25T12:00:55","date_gmt":"2019-05-25T10:00:55","guid":{"rendered":"https:\/\/talk.nordea.se\/privatebanking\/?p=185"},"modified":"2019-11-04T14:12:53","modified_gmt":"2019-11-04T13:12:53","slug":"petter-den-store","status":"publish","type":"post","link":"https:\/\/talk.nordea.se\/privatebanking\/petter-den-store\/","title":{"rendered":"Petter den store"},"content":{"rendered":"\n

Som\ngrundare och numera styrelseordf\u00f6rande i hotellj\u00e4tten Nordic Choice\nst\u00e5r Petter Stordalen st\u00e4ndigt i centrum. Han leder och \u00e4r den\nsj\u00e4lvklara scenstj\u00e4rnan p\u00e5 den ena spektakul\u00e4ra invigningsshowen\nefter den andra, och intervjuas titt som t\u00e4tt i tv d\u00e4r han\nframtr\u00e4der st\u00e4ndigt solbr\u00e4nd, v\u00e4ltr\u00e4nad och entusiastisk.<\/p>\n\n\n\n

Petter\nStordalen p\u00e5minner inte s\u00e5 lite om en rockstj\u00e4rna st\u00e4ndigt p\u00e5\nturn\u00e9. D\u00e5 koncernen snart \u00e4r uppe i 200 f\u00f6rv\u00e4rvade eller\nnybyggda hotell, och d\u00e4rmed 200 invigningsshower, kan man fr\u00e5ga:\nHur orkar han? \n<\/p>\n\n\n\n

\u2013 Att\n\u00f6ppna hotell \u00e4r ju det roligaste jag vet. Jag tr\u00f6ttnar aldrig, det\n\u00e4r n\u00e5got jag vill g\u00f6ra resten av livet. \n<\/p>\n\n\n\n\n\n

\n

Petter Stordalen<\/h3>\n

<\/p>\n

F\u00f6dd:<\/strong> 29 november 1962 i Porsgrunn i Norge.<\/p>\n

<\/p>\n

Bor:<\/strong> Bygd\u00f8y i Oslo.<\/p>\n

<\/p>\n

Familj:<\/strong> Hustrun Gunhild sedan 2010. Barnen Emilie, Henrik och Jakob fr\u00e5n det tidigare \u00e4ktenskapet med Ingrid.<\/p>\n

<\/p>\n

F\u00f6rm\u00f6genhet:<\/strong> Minst 1,4 miljarder USD, har skrivit \u00f6ver 99,9 procent av \u00e4garbolaget p\u00e5 sina barn.<\/p>\n

<\/p>\n

F\u00f6rfattare:<\/strong> Biografin \u201dMin hemlighet\u201d fr\u00e5n 2015, skriven tillsammans med Jonas Forsang.<\/p>\n

<\/p>\n

Hemlig talang:<\/strong> \u201dJag \u00e4r skitbra p\u00e5 att g\u00e5 p\u00e5 styltor! Det var min enda \u2019idrottsliga\u2019 talang som barn. Och det sitter i, titta h\u00e4r bara!\u201d Petter Stordalen tar fram mobilen och visar en nyligen filmad sekvens d\u00e4r han g\u00e5r p\u00e5 h\u00f6ga styltor. Jo, han \u00e4r skitbra.<\/p>\n

<\/p>\n <\/figure>\n\n\n\n

Det\nkostar f\u00f6rvisso p\u00e5 en del. Fysiskt. Han visar ett stort, tjockt \u00e4rr\np\u00e5 armen, ett minne fr\u00e5n en invigning av ett hotell i Malm\u00f6 d\u00e4r\nhan kom \u00e5kande p\u00e5 vattenskoter inf\u00f6r uppemot 10 000 m\u00e4nniskor,\noch kraschade.<\/p>\n\n\n\n

\u2013 Skador\nf\u00e5r man ta om man vid 56 \u00e5rs \u00e5lder ska k\u00f6ra p\u00e5 i samma tempo som\nf\u00f6rut, s\u00e4ger han och visar fler \u00e4rr. \n<\/p>\n\n\n\n

Tempo,\nja. Petter Stordalen invigde nyligen Carion Hotel The Hub i Oslo,\nNorges st\u00f6rsta hotell tillika st\u00f6rsta hotellinvestering och kort\nd\u00e4refter det fina boutiquehotellet Amerika-linjen i samma stad. \n<\/p>\n\n\n\n

Denna\nentusiasm, vad kommer den ifr\u00e5n?<\/p>\n\n\n\n

\u2013 Vet\ndu vad det \u00e4r?! Det som b\u00f6rjade som en enda investering blev mitt\nliv. F\u00f6r mig handlar det om att arbeta med n\u00e5got som betyder mycket\nf\u00f6r m\u00e5nga. S\u00e5v\u00e4l personal som g\u00e4ster. Vi \u00e4r inte b\u00f6rsnoterade,\nNordic Choice \u00e4r mycket mer \u00e4n ett bolag, mycket mer \u00e4n business.\nDet \u00e4r en id\u00e9 om vad jag menar att moderna f\u00f6retag b\u00f6r vara. \n<\/p>\n\n\n\n

\u2013 Det\n\u00e4r d\u00e4rf\u00f6r vi pratar s\u00e5 mycket om m\u00e5ngfald och integration. I min\nv\u00e4rld spelar det ingen roll om du heter Ali eller Ola, om du \u00e4r\nmuslim, kristen eller hindu, fr\u00e5n Thailand eller Norrland, homo-,\nbi-, eller transsexuell. Och r\u00e4tten att \u00e4lska vem du vill har varit\nn\u00e5got viktigt f\u00f6r mig, \u00e5tminstone sedan jag var 18 och min syster\nf\u00f6rstod att hon var gay. Som f\u00f6retag \u00f6verger vi aldrig v\u00e5ra\nv\u00e4rderingar, s\u00e4ger han, h\u00f6jer r\u00f6sten och knackar best\u00e4mt med\npekfingret i bordet. Han l\u00e4gger till: Och vill du inte bo p\u00e5 ett av\nv\u00e5ra hotell f\u00f6r att vi st\u00e5r f\u00f6r de h\u00e4r sakerna, ja d\u00e5 kanske du\ninte heller var v\u00e4lkommen. \n<\/p>\n\n\n\n

\u2013 F\u00f6r\ndetta \u00e4r sj\u00e4lva katedralen i v\u00e5r kultur.<\/p>\n\n\n\n

Och d\u00e4r kom tv\u00e5 typiska Nordic Choice-ord som m\u00e5ste plockas upp: katedral och kultur. Den f\u00f6retagskultur som Petter Stordalen vill bygga, att alla anst\u00e4llda ska k\u00e4nna sig som speciella stj\u00e4rnor och d\u00e4r det p\u00e5 extremt p\u00e5kostade evenemang nedstiger en karismatisk ledare inf\u00f6r sina jublande l\u00e4rjungar, det har ibland j\u00e4mf\u00f6rts med religi\u00f6s kult. Hur ser han p\u00e5 det?<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u2013 Det\nbekymrar mig inte alls, s\u00e4ger Petter Stordalen. Dessutom \u00e4r det\ntv\u00e4rtom: Hos oss kan du vara vem du vill, vilket \u00e4r motsatsen till\nreligion \u2013 eller gammaldags f\u00f6retagskultur f\u00f6r den delen \u2013 d\u00e4r\nman har byggt ett \u201dvi\u201d, att alla ska vara lika. Den kultur vi\ndriver \u00e4r en id\u00e9 om alltifr\u00e5n hur de som jobbar hos oss ska m\u00e5\noch vilka samh\u00e4llsfr\u00e5gor vi vill driva. Men de som tror att jag\ng\u00e4rna anst\u00e4ller underprivilegierade m\u00e4nniskor, som invandrare, f\u00f6r\natt jag \u00e4r sn\u00e4ll har inte f\u00f6rst\u00e5tt: jag g\u00f6r det f\u00f6r att vi ska\ntj\u00e4na mer pengar. Vi \u00e4r \u201dUnited nations\u201d och det ska vi\nforts\u00e4tta vara, ju fler anst\u00e4llda som k\u00e4nner gl\u00e4dje i jobbet,\ndesto b\u00e4ttre m\u00e5r de \u00f6ver huvud taget, s\u00e4ger han och g\u00e5r \u00f6ver\ntill att ber\u00e4tta om Nordic Choice--personalens anm\u00e4rkningsv\u00e4rt\nl\u00e5ga sjuktal. \n<\/p>\n\n\n\n

\u2013 M\u00e4nniskor\n\u00e4r inte utgifter, s\u00e4ger han. \n<\/p>\n\n\n\n

Men varifr\u00e5n kommer Petter Stordalens n\u00e4rmast rekordartade fram\u00e5tanda? Han beskriver den unga Petter som en ganska medioker pojke, en som aldrig ville sticka ut, som var \u201dkort, tjock och hade pott-frisyr \u201doch av de andra ungarna kallades f\u00f6r \u201dlille Petter p\u00e4ron\u201d. <\/p>\n\n\n\n\n\n

\n \"\"\n <\/figure>\n\n\n\n

\u2013 Jag\nhade heller inget intresse f\u00f6r flickor och var inte s\u00e4rskilt bra i\nskolan. Dessutom var jag urd\u00e5lig i sport, de enda g\u00e5ngerna jag fick\nvara med och spela fotboll var som v\u00e4nsterback, enligt tr\u00e4naren var\ndet d\u00e4r jag gjorde minst skada. \n<\/p>\n\n\n\n

\u2013 Men\njag kunde sk\u00f6ta en butik. Det var genom jobbet i pappas\nlivsmedelsbutik som jag fick sj\u00e4lvf\u00f6rtroende. Och ju b\u00e4ttre jag\nblev, desto h\u00e5rdare jobbade jag och ju h\u00e5rdare jag jobbade, desto\nb\u00e4ttre blev jag. P\u00e5 k\u00f6pet kom jag n\u00e4rmare min far, jag hade varit\nen morsgris som liten. \n<\/p>\n\n\n\n

Efter jobbet i butiken gick det fort upp\u00e5t, och ibland ned\u00e5t. N\u00e4r han var 24 \u00e5r s\u00e5g han att Norges st\u00f6rsta k\u00f6pcentrum s\u00f6kte ny vd. Han hade inte kvalifikationerna, folk skrattade n\u00e4r han ber\u00e4ttade att han t\u00e4nkte s\u00f6ka. Och vad h\u00e4nde? Han fick jobbet, som Norges yngste k\u00f6pcentrumchef. Redan efter tv\u00e5 \u00e5r tyckte han att han hade blivit bekv\u00e4m, allts\u00e5 endast 26 \u00e5r, och slutade. Med tre kompanjoner k\u00f6pte han upp motsvarigheten till svenska NK, Steen och Str\u00f8m i Oslo. Varifr\u00e5n han fick sparken. 34 \u00e5r gammal k\u00f6per han s\u00e5 sitt f\u00f6rsta hotell, Skj\u00e6rg\u00e5rden hotell och badepark i en liten by i s\u00f6dra Norge. H\u00e4rifr\u00e5n v\u00e4xer bolaget med i snitt ett nytt hotell var fjortonde dag. Och 50 nya anst\u00e4llda var tionde dag.<\/p>\n\n\n\n\n\n

\n \"\"\n <\/figure>\n\n\n\n

Kanske\npr\u00e4glade f\u00f6r\u00e4ldrarnas visdomsord honom? Mamman hade sagt \u201dVem\nhar n\u00e5gonsin uppn\u00e5tt n\u00e5got stort genom att vara som alla andra?\u201d.\nOch s\u00e5 pappans vid det h\u00e4r laget v\u00e4rldsber\u00f6mda citat om unge\nPetters jordgubbsf\u00f6rs\u00e4ljning p\u00e5 torget hemma i Porsgrunn.\nJordgubbar som m\u00f6jligen var lite s\u00e4mre \u00e4n konkurrenternas och inte\ns\u00e5lde s\u00e5 bra: \u201dPetter, s\u00e4lj de jordgubbar du har, f\u00f6r det \u00e4r\nde enda jordgubbar du kan s\u00e4lja.\u201d<\/p>\n\n\n\n

\u2013 N\u00e4r\njag lade mig den kv\u00e4llen t\u00e4nkte jag att pappa var ett geni. Det \u00e4r\nprecis s\u00e5, det viktiga \u00e4r att g\u00f6ra det b\u00e4sta av den produkt du\nhar, det \u00e4r ju den enda du kan s\u00e4lja. \n<\/p>\n\n\n\n

\u2013 Det\nvar v\u00e4l g\u00e4stgivaren i mig som visade sig. Jag kunde ju inget om\nhotell n\u00e4r jag b\u00f6rjade, men jag har alltid varit intresserad av\nm\u00e4nniskor, det sociala livet. Och m\u00f6ter du m\u00e4nniskor s\u00e5 \u00e4r det\nmest naturliga att samlas kring ett bord med mat. \n<\/p>\n\n\n\n

Numera\nutg\u00f6r allt det d\u00e4r en helhet f\u00f6r honom: resor, familj och \u00e4ventyr.\nD\u00e4r finns ocks\u00e5 egenskaperna som han helst ser i sin anst\u00e4llda. \n<\/p>\n\n\n\n

\u2013 K\u00e4rnv\u00e4rdena\ni Nordic Choice \u00e4r energi, mod och begeistring. Vi ser ofta till\npersonlighet n\u00e4r vi anst\u00e4ller och vill ha flera olika typer i\nf\u00f6retaget. M\u00e5ngfald \u00e4r synonymt med bra kultur och olika\nbakgrunder ger b\u00e4ttre l\u00f6sningar, b\u00e4ttre arbetsplats och b\u00e4ttre\ng\u00e4stupplevelser. Det visar forskning. Men en av de egenskaper jag\nv\u00e4rderar h\u00f6gst \u00e4r genomf\u00f6randekraft, saker som skiljer de\nframg\u00e5ngsrika prestationerna fr\u00e5n resten.<\/p>\n\n\n\n

Och\ns\u00e5 kommer jordgubbarna igen: \n<\/p>\n\n\n\n

\u2013 F\u00f6rm\u00e5gan att kunna lyckas trots att du kanske inte har de b\u00e4sta f\u00f6ruts\u00e4ttningarna, det \u00e4r det som spelar roll!<\/p>\n\n\n\n

Text NIKLAS WAHLL\u00d6F<\/strong> foto ANDREAS VON GEGERFELT<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Som grundare och numera styrelseordf\u00f6rande i hotellj\u00e4tten Nordic Choice st\u00e5r Petter Stordalen st\u00e4ndigt i centrum....<\/p>\n","protected":false},"author":1,"featured_media":387,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[14,34],"class_list":["post-185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-personligt","tag-personligt","tag-petter-stordalen"],"acf":[],"yoast_head":"\nPetter den store - Talk with Nordea Private Banking<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/talk.nordea.se\/privatebanking\/petter-den-store\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Petter den store - 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