{"id":17591,"date":"2025-01-24T15:24:45","date_gmt":"2025-01-24T14:24:45","guid":{"rendered":"https:\/\/talk.nordea.se\/privatebanking\/?p=17591"},"modified":"2025-01-28T14:43:32","modified_gmt":"2025-01-28T13:43:32","slug":"skonhet-i-full-sving","status":"publish","type":"post","link":"https:\/\/talk.nordea.se\/privatebanking\/skonhet-i-full-sving\/","title":{"rendered":"Sk\u00f6nhet i full sving"},"content":{"rendered":"\n

I mitten av 00-talet var Andy Johnsson drygt 20 \u00e5r och en lovande golfspelare. Dr\u00f6mmen var tydlig: Bli b\u00e4st i v\u00e4rlden p\u00e5 golf och spela p\u00e5 Europatouren och PGA-touren i USA. Han kom en bra bit p\u00e5 v\u00e4gen och tog sig in p\u00e5 den kanadensiska proffstouren, bara sn\u00e4ppet under den absoluta v\u00e4rldseliten.<\/p>\n\n\n\n

\u2013 Jag spelade stora t\u00e4vlingar som direkts\u00e4ndes i TV och med massor med publik.<\/p>\n\n\n\n

Men precis som p\u00e5 alla toppar bl\u00e5ser det h\u00e5rt \u00e4ven i golftoppen. Konkurrensen \u00e4r m\u00f6rdande och marginalerna h\u00e5rfina. En dag, under en t\u00e4vling i Vancouver p\u00e5 en erk\u00e4nt sv\u00e5r bana, fick han erfara det.<\/p>\n\n\n\n

\"Andy
Under resorna v\u00e4rlden \u00f6ver st\u00f6tte Andy Johnsson p\u00e5 m\u00e5nga sk\u00f6nhetsprodukter som inte fanns i Sverige. D\u00e4r s\u00e5ddes fr\u00f6et.<\/figcaption><\/figure>\n\n\n\n\n\n
\n

Andy Johnsson <\/h3>\n

Bor:<\/strong> Stockholm.
\nFamilj:<\/strong> Frun Sophia och sonen Marlon.<\/p>\n

\u00c5lder: <\/strong>38 \u00e5r.<\/p>\n

G\u00f6r:<\/strong> Vd och grundare av ICE Beauty Group.<\/p>\n

Bakgrund:<\/strong> Tidigare professionell golfspelare p\u00e5 Canadian Tour. Studerat Business Management & Entrepreneurship i Durban, Sydafrika.<\/p>\n

Dold talang:<\/strong> Spelar gitarr, piano och sjunger. Favoritbandet \u00e4r Guns N\u2019 Roses.<\/p>\n

Personer som inspirerar:<\/strong> Nelson Mandela och Richard Branson.<\/p>\n

Golfhandicap:<\/strong> 0.<\/p>\n <\/figure>\n\n\n\n

\u2013 Jag hade spelat bra, g\u00e5tt fyra under par och t\u00e4nkte nog att jag skulle vara bland de tre b\u00e4sta efter den rundan. Men n\u00e4r jag kom in s\u00e5 s\u00e5g jag att jag inte ens var med p\u00e5 den f\u00f6rsta resultatsidan. Tv\u00e5 spelare har g\u00e5tt p\u00e5 tio under par och jag var v\u00e4l p\u00e5 18: plats. Jag ins\u00e5g att \u201ddet h\u00e4r kommer aldrig att g\u00e5\u201d.<\/p>\n\n\n\n

D\u00e4r och d\u00e5 beslutade han sig, bara 24 \u00e5r gammal, f\u00f6r att l\u00e4gga av. Han st\u00e4llde klubborna \u00e5t sidan och kastade sig in i livets n\u00e4sta stora projekt: att distribuera sk\u00f6nhetsprodukter. Det \u00e4r inte s\u00e5 l\u00e5ngs\u00f6kt som det l\u00e5ter. Under skoltiden hade han extrajobbat p\u00e5 ett lager f\u00f6r musikinstrument som \u00e4gdes av entrepren\u00f6ren och golfentusiasten Niclas Luthman.<\/p>\n\n\n\n

\u2013 Han gav mig ett bra r\u00e5d: om du ger dig in i distribution, undvik skrymmande varor som musikinstrument. De kostar massor att transportera och h\u00e5lla i lager. Under min tid som golfproffs reste jag runt 40 veckor om \u00e5ret. P\u00e5 resorna sprang jag ofta p\u00e5 sp\u00e4nnande sk\u00f6nhetsm\u00e4rken som inte fanns i Norden. Produkter med en egen unik nisch och story. S\u00e5dant har alltid fascinerat mig.<\/p>\n\n\n\n

\"Andy
Ice Beauty Group omsatt\u00e4tter drygt 250 miljoner kronor och uts\u00e5gs till Gasellf\u00f6retag av Dagens industri tidigare i \u00e5r.<\/figcaption><\/figure>\n\n\n\n

Hur k\u00e4ndes det att l\u00e4gga av s\u00e5 tv\u00e4rt?<\/strong><\/p>\n\n\n\n

\u2013 Vet du, det var lite bitterljuvt. All form av idrott, t\u00e4vlande och prestation \u00e4r f\u00f6rknippat med en hel del \u00e5ngest och prestationskrav. Du s\u00e4ger nej till v\u00e4ldigt mycket annat i livet. Det var r\u00e4tt sk\u00f6nt att slippa det. Men det var ocks\u00e5 trist att inse att dr\u00f6mmen jag haft sen jag var 6\u20137 \u00e5r aldrig kommer att f\u00f6rverkligas. Jag saknade golf i ungef\u00e4r ett \u00e5r. Sedan tyckte jag att det var ett riktigt bra beslut.<\/p>\n\n\n\n

2010 grundade han ICE Beauty Group, och tanken var att de skulle distribuera allehanda konsumentvaror. Men ganska snart valde man att koncentrera sig p\u00e5 sk\u00f6nhetsprodukter. Som sagt: sm\u00e5 f\u00f6rpackningar, h\u00f6g marginal.<\/p>\n\n\n\n

\u2013  I b\u00f6rjan s\u00e5gs vi nog som en r\u00e4tt udda f\u00e5gel. Jag var man i en kvinnodominerad bransch, men det gjorde ocks\u00e5 att vi stack ut. Plus att m\u00e5nga \u00e5terf\u00f6rs\u00e4ljare blev intresserade f\u00f6r att vi redan fr\u00e5n start v\u00e5gade t\u00e4nka nytt. Kanske f\u00f6r att jag inte hade n\u00e5got annat att j\u00e4mf\u00f6ra med. Ibland \u00e4r det vad som kr\u00e4vs f\u00f6r att bryta gamla m\u00f6nster.<\/p>\n\n\n\n

\"Andy
Erfarenheten fr\u00e5n tiden som elitspelare i golf har gett Andy Johnsson f\u00f6rdelar, tror han.<\/figcaption><\/figure>\n\n\n\n

I dag har ICE Beauty Group ett flertal prestigefyllda varum\u00e4rken som de distribuerar och s\u00e4ljer i Norden. Som popul\u00e4ra Sol de Janeiro, Revitalash, och Burt\u2019s Bees f\u00f6r att n\u00e4mna n\u00e5gra, och nyligen f\u00f6rv\u00e4rvade de \u00e4ven Bulldog och St Tropez. Sammanlagt levererar man till \u00f6ver 4 000 butiker i hela Norden.<\/p>\n\n\n\n

2023 kunde ICE visa upp en oms\u00e4ttning p\u00e5 drygt 250 miljoner kronor, vilket var en tydlig milstolpe. Det blev inte s\u00e4mre n\u00e4r Dagens Industri uts\u00e5g ICE till ett av 2024 \u00e5rs Gasellf\u00f6retag. Det ligger n\u00e4ra till hands att dra paralleller till en lyckad golfrunda och str\u00f6ssla med ord som \u201dvinnarskalle\u201d.<\/p>\n\n\n\n

\u2013 Visst, under \u00e5ren som golfproffs l\u00e4rde jag mig att ha fokus, vara noggrann och envis som synden f\u00f6r att n\u00e5 framg\u00e5ng. Det \u00e4r ett mindset som jag har med mig p\u00e5 ICE. Men skillnaden \u00e4r ju att inom sport s\u00e5 finns det alltid ett slut. Vid n\u00e5got tillf\u00e4lle \u00e4r t\u00e4vlingen eller karri\u00e4ren \u00f6ver. Inom n\u00e4ringslivet finns inga s\u00e5dana slut: det \u00e4r bara att jobba vidare, f\u00e5 f\u00f6retaget att v\u00e4xa \u00e4nnu mer och g\u00f6ra fler bra aff\u00e4rer.<\/p>\n\n\n\n

\n\n\n\n

Foto:<\/strong> Karl Nordlund<\/p>\n\n\n\n

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