{"id":16466,"date":"2024-08-25T11:00:23","date_gmt":"2024-08-25T09:00:23","guid":{"rendered":"https:\/\/talk.nordea.se\/privatebanking\/?p=16466"},"modified":"2024-08-30T16:15:48","modified_gmt":"2024-08-30T14:15:48","slug":"deqa-brinner-for-start-ups-fran-orten","status":"publish","type":"post","link":"https:\/\/talk.nordea.se\/privatebanking\/deqa-brinner-for-start-ups-fran-orten\/","title":{"rendered":"Deqa brinner f\u00f6r start ups fr\u00e5n orten"},"content":{"rendered":"\n

Dessutom \u00e4r hon trevlig.<\/p>\n\n\n\n

\u2013 Hisspitchen? Demokratisera entrepren\u00f6rskap, skulle jag nog s\u00e4ga. Att g\u00f6ra det tillg\u00e4ngligt f\u00f6r alla, s\u00e5 fler f\u00e5r chansen att testa, hitta n\u00e4tverk och f\u00e5 in kapital.<\/p>\n\n\n\n

Men l\u00e5t oss ta det fr\u00e5n b\u00f6rjan: Deqa Abukar kom till Sverige som 7-\u00e5ring fr\u00e5n Somalia. N\u00e4r hon var 20, grundade hon den ideella f\u00f6reningen Bling, som skulle inspirera och hj\u00e4lpa unga entrepren\u00f6rer fr\u00e5n framf\u00f6r allt f\u00f6rorten. Sedan tv\u00e5 \u00e5r tillbaka \u00e4r hon VD f\u00f6r Blings VC-verksamhet, Bling Capital, som hittills rest cirka 20 miljoner kronor.<\/p>\n\n\n\n

\"Deqa
Deqa Abukar vill ta Bling till fler st\u00e4der utanf\u00f6r Stockholm \u2013 men \u00e4ven ut i v\u00e4rlden.<\/figcaption><\/figure>\n\n\n\n\n\n
\n

Deqa Abukar<\/h3>\n

\u00c5lder:<\/strong> 30 \u00e5r.<\/p>\n

Familj:<\/strong> Man och tre barn.<\/p>\n

G\u00f6r:<\/strong> Vd f\u00f6r Bling.<\/p>\n

Intressen:<\/strong> Tr\u00e4na. Spelade fotboll l\u00e4nge, men hinner inte nu. Nu blir det mest gymmet.<\/p>\n

Dold talang:<\/strong> \u201dJag \u00e4r faktiskt v\u00e4ldigt bra p\u00e5 att laga mat. Helst pasta.\u201d<\/p>\n <\/figure>\n\n\n\n

<\/p>\n\n\n\n

\u2013 Nu \u00e4r vi inne i en uppskalningsfas. De f\u00f6rsta tio \u00e5ren handlade om att etablera sig och se till att id\u00e9n f\u00e4ste. Att hitta en fungerande modell. Nu k\u00e4nner jag att vi har gjort det och kan b\u00f6rja skala upp.<\/p>\n\n\n\n

Uppskalningen handlar om att rent fysiskt etablera sig i fler st\u00e4der, \u00e4ven utanf\u00f6r Sverige. Men ocks\u00e5 att investera i fler entrepren\u00f6rer. I skrivande stund har Bling Capital g\u00e5tt in i sex f\u00f6retag. M\u00e5nga av dem har funnits med l\u00e4nge. Hon tar ett exempel.<\/p>\n\n\n\n

\u2013 Ta ett f\u00f6retag som Allbry, som utvecklar digitala kuratorstj\u00e4nster f\u00f6r skolor. Vi har f\u00f6ljt dem sedan 2018 via f\u00f6reningen, d\u00e4r de fick aff\u00e4rscoachning. Det \u00e4r den resan vi vill g\u00f6ra med f\u00f6retagen: tr\u00e4ffa dem tidigt, vara med och forma dem f\u00f6r att sedan stoppa in kapital och se dem v\u00e4xa.<\/p>\n\n\n\n

\"Deqa
J\u00e4mlikhets- och j\u00e4mst\u00e4lldhetsfr\u00e5gor m\u00e5ste sitta i ryggm\u00e4rgen, snarare \u00e4n n\u00e5got man ska f\u00e5 fina priser f\u00f6r, s\u00e4ger Deqa Abukar.<\/figcaption><\/figure>\n\n\n\n

Du har r\u00f6rt dig i entrepren\u00f6rs- och n\u00e4ringslivskretsar i tio \u00e5r nu. Har du m\u00e4rkt n\u00e5gon attitydf\u00f6r\u00e4ndring i styrelserummen?<\/strong><\/p>\n\n\n\n

\u2013 N\u00e4r vi b\u00f6rjade f\u00f6r tio \u00e5r sedan var det ju absolut inte normen att kombinera aff\u00e4rsnytta med samh\u00e4llsnytta. D\u00e5 f\u00f6rv\u00e4ntade man sig mer att politiker eller den offentliga sektorn skulle skapa demokrati, j\u00e4mlikhet och j\u00e4mst\u00e4lldhet. N\u00e4ringslivet f\u00f6rstod inte sin position eller sitt ansvar i samh\u00e4llsfr\u00e5gor. Men de senaste fyra, fem \u00e5ren skulle jag s\u00e4ga att det finns fler som vill l\u00f6sa problemet.<\/p>\n\n\n\n

Ja, p\u00e5 tio \u00e5r hinner det h\u00e4nda mycket. Man skulle kunna j\u00e4mf\u00f6ra fr\u00e5gorna om demokrati och inkludering med h\u00e5llbarhet och milj\u00f6. Fr\u00e5n att ha varit n\u00e5got som f\u00f6retag lite motvilligt anpassar sig till \u00e4r vi nu p\u00e5 v\u00e4g mot en v\u00e4rld d\u00e4r det \u00e4r en sj\u00e4lvklarhet f\u00f6r alla. Det f\u00f6retag som inte har en vettig h\u00e5llbarhetspolicy tar numera en stor risk. D\u00e4r \u00e4r vi inte \u00e4n med inkludering och j\u00e4mlikhet \u2013 men kanske \u00e4r det inte s\u00e5 l\u00e5ngt kvar.<\/p>\n\n\n\n

\u2013 Under covid till exempel, d\u00e5 m\u00e4rkte vi att j\u00e4mlikhet och j\u00e4mst\u00e4lldhetsfr\u00e5gor pl\u00f6tsligt b\u00f6rjade f\u00f6rsvinna. Det visar att n\u00e4r det blir tuffa tider eller stora utmaningar s\u00e5 finns inte de h\u00e4r fr\u00e5gorna med p\u00e5 samma s\u00e4tt. Det g\u00e4ller att de ska sitta i ryggm\u00e4rgen, snarare \u00e4n att de ska vara \u201dgood to have\u201d eller n\u00e5got man ska f\u00e5 ett fint pris f\u00f6r. Jag \u00e4r n\u00e4stan emot att man ska dela ut priser f\u00f6r s\u00e5dana h\u00e4r fr\u00e5gor.<\/p>\n\n\n\n

\"Deqa
Om hon r\u00e5kar ut f\u00f6r f\u00f6rdomar brukar Deqa Abukar t\u00e4nka: \u201dDet \u00e4r du som \u00e4r problemet, inte jag.\"<\/figcaption><\/figure>\n\n\n\n\n\n
\n

Bling<\/h3>\n

Grundades:<\/strong> 2014 av Deqa Abukar och Adnan Yusuf.<\/p>\n

Id\u00e9n:<\/strong> Grundtanken \u00e4r att demokratisera entrepren\u00f6rskapet.<\/p>\n

Uppbyggnad:<\/strong> Bling best\u00e5r av tv\u00e5 ben \u2013 en ideell f\u00f6rening som uppmuntrar, st\u00f6ttar, r\u00e5dgiver och hj\u00e4lper entrepren\u00f6rer och en VC-verksamhet som investerar i start-ups.<\/p>\n

Resultat:<\/strong> Hittills har Bling hj\u00e4lpt till att starta \u00f6ver 400 f\u00f6retag och har f\u00f6rmedlat \u00f6ver 50 miljoner i investeringar.<\/p>\n

T\u00e4vling:<\/strong> Varje \u00e5r arrangerar den ideella f\u00f6reningen Bling en t\u00e4vling f\u00f6r unga entrepren\u00f6rer. D\u00e4r \u00e4r bland annat Nordea samarbetspartner:\u00a0\u201dT\u00e4vlingen g\u00e5r ut p\u00e5 att fr\u00e4mja entrepren\u00f6rskap i f\u00f6rorten. Nordea \u00e4r med oss i hela processen och sitter dessutom i finaljuryn.\u201d<\/p>\n

Hemsida: blingstartup.se<\/a><\/p>\n <\/figure>\n\n\n\n

I slutet av augusti fick du<\/strong> Raoul Wallenbergsstipendiet. Ber\u00e4tta!<\/strong><\/p>\n\n\n\n

\u2013 Superhedrande. Det \u00e4r ett stort pris och ett stort ansvar. Jag k\u00e4nner igen mig i Raoul Wallenbergs kreativitet, hur han l\u00f6ste alla problem som uppstod. Det \u00e4r intressant f\u00f6r mig som entrepren\u00f6r. Och jag imponeras av hans mod.<\/p>\n\n\n\n

Kan du bli tr\u00f6tt p\u00e5 att din bakgrund, religion och kl\u00e4dsel uppm\u00e4rksammas s\u00e5 mycket?<\/strong><\/p>\n\n\n\n

\u2013 Ibland. Men jag t\u00e4nker att jag f\u00e5r ta den sm\u00e4llen om det normaliserar f\u00f6r andra i framtiden. Nu f\u00f6r tiden kan jag g\u00e5 in i vilket styrelserum som helst och bara sm\u00e5prata. Ibland vill jag g\u00e5 ifr\u00e5n f\u00f6r att be, och det \u00e4r n\u00e4stan aldrig n\u00e5gra problem att ta fem minuters paus f\u00f6r det. Och om n\u00e5gon har problem med det s\u00e5 tar jag det s\u00e5 min dotter slipper h\u00f6ra samma sak om tio eller femton \u00e5r.<\/p>\n\n\n\n

Det finns en enorm styrka i det karakt\u00e4rsdraget. Vad har du f\u00e5tt det ifr\u00e5n?<\/strong><\/p>\n\n\n\n

\u2013 Genom att n\u00e4stan g\u00e5 in i v\u00e4ggen av det. I b\u00f6rjan var det v\u00e4ldigt tufft f\u00f6r att jag tog allting s\u00e5 personligt. Jag var n\u00e4ra p\u00e5 att ge upp flera g\u00e5nger f\u00f6r att det blev s\u00e5 mycket f\u00f6rdomar. Till slut fick jag inse att jag m\u00e5ste jobba med mig sj\u00e4lv otroligt mycket f\u00f6r att kunna g\u00e5 in i vilket rum som helst och k\u00e4nna att \u201ddet \u00e4r du som \u00e4r problemet \u2013 inte jag\u201d.<\/p>\n\n\n\n

\n\n\n\n

Text:<\/strong> Kalle Dixelius Foto:<\/strong> Peter Cederling<\/p>\n","protected":false},"excerpt":{"rendered":"

Det \u00e4r sv\u00e5rt att inte bli imponerad av Deqa Abukar. I fjol var hon med p\u00e5 Forbes lista \u00f6ver Europas trettio mest inflytelserika personerna under trettio. I \u00e5r firar hennes skapelse Bling...<\/p>\n","protected":false},"author":2,"featured_media":16469,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[746,747,14],"class_list":["post-16466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-personligt","tag-bling","tag-deqa-abukar","tag-personligt"],"acf":[],"yoast_head":"\nDeqa brinner f\u00f6r start ups fr\u00e5n orten - Talk with Nordea Private Banking<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/talk.nordea.se\/privatebanking\/deqa-brinner-for-start-ups-fran-orten\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Deqa brinner f\u00f6r start ups fr\u00e5n orten - Talk with Nordea Private Banking\" \/>\n<meta property=\"og:description\" content=\"Det \u00e4r sv\u00e5rt att inte bli imponerad av Deqa Abukar. 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