




{"id":14732,"date":"2024-02-27T16:07:01","date_gmt":"2024-02-27T15:07:01","guid":{"rendered":"https:\/\/talk.nordea.se\/privatebanking\/?p=14732"},"modified":"2024-02-27T21:37:32","modified_gmt":"2024-02-27T20:37:32","slug":"pontus-flyger-hogt","status":"publish","type":"post","link":"https:\/\/talk.nordea.se\/privatebanking\/pontus-flyger-hogt\/","title":{"rendered":"Pontus flyger h\u00f6gt"},"content":{"rendered":"\n<p><strong>25 \u00e5r som stj\u00e4rnkr\u00f6gare \u2013 det \u00e4r 25 \u00e5r i en h\u00e5rd bransch. Det \u00e4r m\u00e5nga som inte orkar hela v\u00e4gen utan sl\u00e4nger in handduken efter ett tag. Varf\u00f6r har du lyckats s\u00e5 bra?<\/strong><\/p>\n\n\n\n<p>\u2013 Jag tror jag haft en tydlig m\u00e5lbild och har varit skicklig p\u00e5 att h\u00e5lla i kostnaderna. Dessutom \u00e4r jag envis som bara den och har alltid haft en f\u00f6rm\u00e5ga att bygga starka team. Det \u00e4r nog framg\u00e5ngsreceptet.<\/p>\n\n\n\n<p><strong>Pandemin m\u00e5ste ha varit den st\u00f6rsta utmaningen f\u00f6r dina verksamheter hittills. Men f\u00f6rutom den, vad har varit sv\u00e5rast?<\/strong><\/p>\n\n\n\n<p>\u2013 Utmaningarna har varierat genom \u00e5ren. Pandemin var s\u00e5klart tuff, men med en j\u00e4vlar anamma-inst\u00e4llning lyckades vi landa p\u00e5 f\u00f6tterna. Fast vi har haft andra utmaningar, som n\u00e4r n\u00e5gon medarbetare har drabbats av sorg eller n\u00e4r n\u00e5gon verksamhet har haft det ekonomiskt k\u00e4mpigt. Det i s\u00e4rklass jobbigaste projektet m\u00e5ste jag \u00e4nd\u00e5 s\u00e4ga att Pontus in the Air p\u00e5 Arlanda var.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"731\" src=\"https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/pontus-in-the-air-web-1024x731.jpg\" alt=\"Pontus in the air\" class=\"wp-image-14745\" srcset=\"https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/pontus-in-the-air-web-1024x731.jpg 1024w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/pontus-in-the-air-web-300x214.jpg 300w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/pontus-in-the-air-web-768x548.jpg 768w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/pontus-in-the-air-web-224x160.jpg 224w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/pontus-in-the-air-web-526x376.jpg 526w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/pontus-in-the-air-web-720x514.jpg 720w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/pontus-in-the-air-web-960x685.jpg 960w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/pontus-in-the-air-web.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Flygplatser och flygtrafik har varit \u2013 och \u00e4r \u2013 ett \u00e5terkommande tema f\u00f6r Pontus Frithiof. \u201dVi gillar id\u00e9n att f\u00f6rb\u00e4ttra maten och kundupplevelsen d\u00e4r f\u00f6rv\u00e4ntansniv\u00e5n \u00e4r l\u00e5g\u201d, s\u00e4ger han.<\/figcaption><\/figure>\n\n\n\n<p><strong>Varf\u00f6r?<\/strong><\/p>\n\n\n\n<p>\u2013 Det var s\u00e5 mycket som strulade. F\u00f6rst var det en omst\u00e4ndlig bygg- och etableringsprocess med Swedavia, d\u00e4refter var det inte helt l\u00e4tt att locka g\u00e4sterna en v\u00e5ning upp. N\u00e4r sedan allt fungerade s\u00e5 kom pandemin \u2013 och s\u00e5 slutade det med att vi blev uppsagda.<\/p>\n\n\n\n<p><strong>Restaurangsv\u00e4ngen \u00e4r r\u00f6rlig och trendk\u00e4nslig \u2013 hur har du gjort f\u00f6r att hela tiden ligga i framkant och h\u00e4nga med?<\/strong><\/p>\n\n\n\n<p>\u2013 Vi tittar n\u00e4stan aldrig p\u00e5 trender, vi vill g\u00f6ra det vi sj\u00e4lva tycker om och tror p\u00e5. Om vi sneglar n\u00e5gonstans s\u00e5 \u00e4r det i regel utomlands. Sedan v\u00e5gar vi alltid f\u00f6rnya och utveckla oss men inom ramarna f\u00f6r vad som \u00e4r \u201dPontus\u201d. Man skall t\u00e4nka p\u00e5 vad man \u00e4ter, \u00e4ta h\u00e4lsosamt och varierat. \u00c4ter man djur skall man \u00e4ta djur som levt ett bra liv. Det \u00e4r viktigt.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/la-giraf-och-nagot-annat-1024x683.jpg\" alt=\"La Giraf  och Pontus \" class=\"wp-image-14742\" srcset=\"https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/la-giraf-och-nagot-annat-1024x683.jpg 1024w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/la-giraf-och-nagot-annat-300x200.jpg 300w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/la-giraf-och-nagot-annat-768x512.jpg 768w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/la-giraf-och-nagot-annat-240x160.jpg 240w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/la-giraf-och-nagot-annat-526x351.jpg 526w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/la-giraf-och-nagot-annat-720x480.jpg 720w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/la-giraf-och-nagot-annat-960x640.jpg 960w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/la-giraf-och-nagot-annat.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Tricket f\u00f6r att h\u00e4nga med i den snabbr\u00f6rliga krogbranschen \u00e4r att inte titta f\u00f6r mycket p\u00e5 trender, menar Pontus Frithiof.<\/figcaption><\/figure>\n\n\n\n<p><strong>Vi lever i en f\u00f6r\u00e4nderlig och orolig samtid. Hur p\u00e5verkar det din verksamhet? Har du sett n\u00e5gra effekter av inflationen och den allm\u00e4nna os\u00e4kerheten?<\/strong><\/p>\n\n\n\n<p>\u2013 F\u00f6rdelen med ett starkt varum\u00e4rke \u00e4r att vi kanske st\u00e5r lite mer stabilt \u00e4n m\u00e5nga andra. Vi har varit handlingskraftiga och m\u00e5lmedvetna. D\u00e4rf\u00f6r \u00e4r vi obel\u00e5nade, har \u00e5terbetalda st\u00f6d och en sund ekonomi. S\u00e5 vi \u00e4r t\u00e4mligen trygga. Men om vi l\u00e4rt oss n\u00e5got under 2020-talet, s\u00e5 \u00e4r det att aldrig ta n\u00e5got f\u00f6r givet. Allt kan f\u00f6r\u00e4ndras, \u00e4ven det som man tror inte kan f\u00f6r\u00e4ndras.<\/p>\n\n\n\n<p><strong>Du \u00f6ppnar tv\u00e5 nya restauranger p\u00e5 Arlanda \u2013 vad kan du ber\u00e4tta om dem?<\/strong><\/p>\n\n\n\n<p>\u2013 La Girafe by Pontus Frithiof \u00f6ppnade sista februari och Little Italy by Pontus Frithiof \u00f6ppnar i september. B\u00e5da satsningarna \u00e4r superroliga. Giraffen har \u00f6ver 200 platser och med b\u00e5de \u00e0 la carte och en enklare avdelning. D\u00e4r kommer vi servera m\u00e5nga signaturr\u00e4tter, som v\u00e5ra vietnamesiska n\u00eams och v\u00e5r ber\u00f6mda kalvschnitzel f\u00f6r att n\u00e4mna n\u00e5gra.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/652c838815486531fdb7d9d9-giraf-arlanda-slider5-1024x576.jpg\" alt=\"Giraf p\u00e5 arlanda\" class=\"wp-image-14739\" srcset=\"https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/652c838815486531fdb7d9d9-giraf-arlanda-slider5-1024x576.jpg 1024w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/652c838815486531fdb7d9d9-giraf-arlanda-slider5-300x169.jpg 300w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/652c838815486531fdb7d9d9-giraf-arlanda-slider5-768x432.jpg 768w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/652c838815486531fdb7d9d9-giraf-arlanda-slider5-1536x864.jpg 1536w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/652c838815486531fdb7d9d9-giraf-arlanda-slider5-284x160.jpg 284w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/652c838815486531fdb7d9d9-giraf-arlanda-slider5-80x45.jpg 80w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/652c838815486531fdb7d9d9-giraf-arlanda-slider5-720x405.jpg 720w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/652c838815486531fdb7d9d9-giraf-arlanda-slider5-960x540.jpg 960w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/652c838815486531fdb7d9d9-giraf-arlanda-slider5-1600x900.jpg 1600w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/652c838815486531fdb7d9d9-giraf-arlanda-slider5-526x296.jpg 526w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/652c838815486531fdb7d9d9-giraf-arlanda-slider5-1140x641.jpg 1140w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/652c838815486531fdb7d9d9-giraf-arlanda-slider5.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Ny\u00f6ppnade La Girafe by Pontus Frithiof p\u00e5 Arlanda kommer att erbjuda flygresen\u00e4rerna b\u00e5de \u00e0 la carte och enklare r\u00e4tter.<\/figcaption><\/figure>\n\n\n\n<p>\u2013 Little Italy kommer verkligen sticka ut p\u00e5 Arlanda med ett unikt och v\u00e4ldigt trevligt utbud. Det skall bli roligt att se hur g\u00e4sterna tar emot dessa koncept, och \u00e4nnu roligare att vara tillbaka p\u00e5 Arlanda igen.<\/p>\n\n\n\n<p><strong>Mycket i ditt imperium kretsar kring flygresor. Du har restauranger p\u00e5 flygplatser och erbjuder catering till flygplan. Varf\u00f6r har det blivit s\u00e5?<\/strong><\/p>\n\n\n\n<p>\u2013 Vi gillar id\u00e9n att f\u00f6rb\u00e4ttra maten och kundupplevelsen d\u00e4r f\u00f6rv\u00e4ntansniv\u00e5n \u00e4r l\u00e5g. D\u00e4rf\u00f6r jobbar vi med flygplatser, men vi har \u00e4ven haft restauranger p\u00e5 museer och en travbana. Det har varit sp\u00e4nnande utmaningar \u2013 inte minst f\u00f6r att ingen av v\u00e5ra mer namnkunniga konkurrenter finns d\u00e4r.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/american-express-och-pontus-latour-1024x683.jpg\" alt=\"American express restaurang och Pontus p\u00e5 LaTour\" class=\"wp-image-14743\" srcset=\"https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/american-express-och-pontus-latour-1024x683.jpg 1024w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/american-express-och-pontus-latour-300x200.jpg 300w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/american-express-och-pontus-latour-768x512.jpg 768w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/american-express-och-pontus-latour-240x160.jpg 240w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/american-express-och-pontus-latour-526x351.jpg 526w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/american-express-och-pontus-latour-720x480.jpg 720w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/american-express-och-pontus-latour-960x640.jpg 960w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/american-express-och-pontus-latour.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Till v\u00e4nster: den ny\u00f6ppnade American Express Pop Up Lounge Platinum. Till h\u00f6ger: Pontus Frithiof p\u00e5 LaTour, som ligger h\u00f6gst upp i DN-skrapan i Stockholm.<\/figcaption><\/figure>\n\n\n\n<p><strong>P\u00e5 tal om flygplatser, \u00e4r inte det en liten riskabel nisch: flygresandet minskar och \u2013 om vi ska vara \u00e4rliga \u2013 \u00e4r r\u00e4tt kritiserat f\u00f6r dess negativa milj\u00f6p\u00e5verkan?<\/strong><\/p>\n\n\n\n<p>\u2013 Jag har sv\u00e5rt att tro att flygandet kommer minska, m\u00f6jligen viss inrikestrafik i takt med att andra alternativ v\u00e4xer fram. Men den lilla insikt jag har om milj\u00f6v\u00e4nligare br\u00e4nslen, eldrivna inrikesflyg och mindre klimatavtryck ger mig \u00e4nd\u00e5 gott hopp om att vi kan forts\u00e4tta resa. Och om vi i krogsv\u00e4ngen kan bist\u00e5 med kvalitet och h\u00e5llbar mat \u00e4r vi g\u00e4rna med p\u00e5 t\u00e5get \u2013 eller flyget.<\/p>\n\n\n\n<p><strong>Du lanserar \u00e4ven en alkoholfri \u00f6l tillsammans med Leif GW \u2013 vad kan du ber\u00e4tta om den?<\/strong><\/p>\n\n\n\n<p>\u2013 Jag kan framf\u00f6r allt ber\u00e4tta att den \u00e4r supergod och att den har f\u00e5tt ett fantastiskt mottagande i dagligvaruhandeln. Projektet \u00e4r initierat av mig och mina tv\u00e5 kompisar och aff\u00e4rspartners Leif GW Persson och Torsten Jansson fr\u00e5n Kosta Boda\/New Wave Group. Vi har stora f\u00f6rhoppningar p\u00e5 att den ska bli ett sp\u00e4nnande tillskott till den svenska \u00f6lmarknaden.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/83a2712f909b2ec1-web-1024x683.jpg\" alt=\"Leif G.W. Persson, Pontus Frithiof och Torsten Jansson\" class=\"wp-image-14740\" srcset=\"https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/83a2712f909b2ec1-web-1024x683.jpg 1024w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/83a2712f909b2ec1-web-300x200.jpg 300w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/83a2712f909b2ec1-web-768x512.jpg 768w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/83a2712f909b2ec1-web-240x160.jpg 240w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/83a2712f909b2ec1-web-526x351.jpg 526w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/83a2712f909b2ec1-web-720x480.jpg 720w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/83a2712f909b2ec1-web-960x640.jpg 960w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/83a2712f909b2ec1-web.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Leif GW Persson, Pontus Frithiof och Torsten Jansson fr\u00e5n Kosta Bryggeri har lanserat ett alkoholfritt \u00f6l, som snart \u00e4ven kommer att finnas som vanlig stark\u00f6l.<\/figcaption><\/figure>\n\n\n\n<p><strong>Vad passar den b\u00e4st till?<\/strong><\/p>\n\n\n\n<p>\u2013 Husmanskost, sill, chark eller bara kall rakt upp och ner. Och snart kommer en \u00f6l med 4,5 procent alkohol.<\/p>\n\n\n\n<p><strong>Slutligen: vilken \u00e4r ditt st\u00f6rsta guilty pleasure n\u00e4r det g\u00e4ller mat och dryck?<\/strong><\/p>\n\n\n\n<p>\u2013 En perfekt tillagad h\u00f6grevsburgare hemma med en bra amerikansk cabernet sauvignon i glaset.<\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group has-light-pink-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/ac-marriott-ulriksdal-53-web-1024x683.jpg\" alt=\"PicPoc Ulriksdal\" class=\"wp-image-14746\" srcset=\"https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/ac-marriott-ulriksdal-53-web-1024x683.jpg 1024w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/ac-marriott-ulriksdal-53-web-300x200.jpg 300w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/ac-marriott-ulriksdal-53-web-768x512.jpg 768w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/ac-marriott-ulriksdal-53-web-240x160.jpg 240w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/ac-marriott-ulriksdal-53-web-526x351.jpg 526w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/ac-marriott-ulriksdal-53-web-720x480.jpg 720w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/ac-marriott-ulriksdal-53-web-960x640.jpg 960w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/ac-marriott-ulriksdal-53-web.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Interi\u00f6r fr\u00e5n hotellrestaurangen PicPoc i Ulriksdal utanf\u00f6r Stockholm.<\/figcaption><\/figure>\n\n\n\n<p class=\"has-nordea-blue-color has-text-color has-link-color wp-elements-89a419f39c395937ffe2140460628553\" style=\"font-size:24px\"><strong>Pontus Frithiof karri\u00e4r i urval<\/strong><\/p>\n\n\n\n<p><strong>1988 <\/strong>\u2013 b\u00f6rjade sin bana med att praktisera hos Erik Lallerstedt som 16-\u00e5ring p\u00e5 krogen Eriks. Fortsatte med att arbeta hos bland andra Leif Mannerstr\u00f6m p\u00e5 Sj\u00f6magasinet i G\u00f6teborg. Har \u00e4ven arbetat i Bryssel och Paris.<\/p>\n\n\n\n<p><strong>1996<\/strong> \u2013 \u00e5terv\u00e4nde till Stockholm f\u00f6r att arbeta p\u00e5 Eriks som k\u00f6ksm\u00e4stare.<\/p>\n\n\n\n<p><strong>1998<\/strong> \u2013 l\u00e5nade pengar av finansmannen Jan Stenbeck f\u00f6r att starta Pontus in the Greenhouse i Gamla stan i Stockholm, det var den f\u00f6rsta egna restaurangen. Den utn\u00e4mndes snabbt till Sveriges b\u00e4sta restaurang och fick m\u00e5nga utm\u00e4rkelser.<\/p>\n\n\n\n<p><strong>2003<\/strong> \u2013 f\u00e5r Gastronomiska Akademiens guldmedalj<\/p>\n\n\n\n<p><strong>2007<\/strong> \u2013 Pontus in the Greenhouse st\u00e4nger och nya krogen Pontus! p\u00e5 Brunnsgatan \u00f6ppnar.<\/p>\n\n\n\n<p><strong>2015<\/strong> \u2013 startar ett flertal verksamheter i DN-skrapan i Stockholm, bland andra Bakery by Pontus, Atelier 23 och Deli by Pontus.<\/p>\n\n\n\n<p><strong>2016<\/strong> \u2013 \u00f6ppnar Pontus in the Air p\u00e5 Arlanda flygplats.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"636\" src=\"https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/le-bar-pa-la-tour-restaurang-bar-la-tour-whyte-lilja-1024x636.jpg\" alt=\"Le Bar p\u00e5 La Tour\nrestaurang bar La Tour Whyte Lilja\" class=\"wp-image-14747\" srcset=\"https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/le-bar-pa-la-tour-restaurang-bar-la-tour-whyte-lilja-1024x636.jpg 1024w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/le-bar-pa-la-tour-restaurang-bar-la-tour-whyte-lilja-300x186.jpg 300w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/le-bar-pa-la-tour-restaurang-bar-la-tour-whyte-lilja-768x477.jpg 768w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/le-bar-pa-la-tour-restaurang-bar-la-tour-whyte-lilja-258x160.jpg 258w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/le-bar-pa-la-tour-restaurang-bar-la-tour-whyte-lilja-526x327.jpg 526w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/le-bar-pa-la-tour-restaurang-bar-la-tour-whyte-lilja-720x447.jpg 720w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/le-bar-pa-la-tour-restaurang-bar-la-tour-whyte-lilja-960x596.jpg 960w, https:\/\/talk.nordea.se\/privatebanking\/wp-content\/uploads\/2024\/02\/le-bar-pa-la-tour-restaurang-bar-la-tour-whyte-lilja.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Le Bar p\u00e5 La Tour.<\/figcaption><\/figure>\n\n\n\n<p><strong>2021<\/strong> \u2013 sl\u00e5r upp portarna till La Tour, h\u00f6gst upp i DN-skrapan, den f\u00f6rsta fine dining restaurangen han \u00f6ppnar sedan Pontus in the Greenhouse st\u00e4ngde.<\/p>\n\n\n\n<p><strong>2024<\/strong> \u2013 leder ett krogimperium som best\u00e5r av ett tiotal restauranger och cateringverksamheter.<\/p>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-small-font-size\"><strong>Bilder:<\/strong> DubbelW, Whyte Lilja och pontusfrithiof.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pontus Frithiof firar 25 \u00e5r som stj\u00e4rnkr\u00f6gare med att \u00f6ppna tv\u00e5 nya restauranger p\u00e5 Arlanda och lansera en \u00f6l med Leif GW Persson. Vi tog ett snack med honom...<\/p>\n","protected":false},"author":2,"featured_media":14744,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[14,725],"class_list":["post-14732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-personligt","tag-personligt","tag-pontus-frithiof"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pontus flyger h\u00f6gt - Talk with Nordea Private Banking<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/talk.nordea.se\/privatebanking\/pontus-flyger-hogt\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pontus flyger h\u00f6gt - Talk with Nordea Private Banking\" \/>\n<meta property=\"og:description\" content=\"Pontus Frithiof firar 25 \u00e5r som stj\u00e4rnkr\u00f6gare med att \u00f6ppna tv\u00e5 nya restauranger p\u00e5 Arlanda och lansera en \u00f6l med Leif GW Persson. 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