{"id":12027,"date":"2023-05-30T19:02:29","date_gmt":"2023-05-30T17:02:29","guid":{"rendered":"https:\/\/talk.nordea.se\/privatebanking\/?p=12027"},"modified":"2023-05-31T18:26:46","modified_gmt":"2023-05-31T16:26:46","slug":"han-tar-fajten-mot-sockret","status":"publish","type":"post","link":"https:\/\/talk.nordea.se\/privatebanking\/han-tar-fajten-mot-sockret\/","title":{"rendered":"Han tar fajten mot sockret"},"content":{"rendered":"\n

Hej Niclas, grattis till listplaceringen. Vad betyder den f\u00f6r dig?<\/strong><\/p>\n\n\n\n

\u2013 Den \u00e4r fr\u00e4mst ett erk\u00e4nnande. Vi har kommit upp p\u00e5 radarn som en ledande utmanare inom det som i USA kallas fast-moving consumer goods, det vill s\u00e4ga s\u00e5dant du ser i livsmedelsaff\u00e4ren. Det startas s\u00e4kert 30 000 s\u00e5dana f\u00f6retag om \u00e5ret, vi \u00e4r bland de 30 som anses ha st\u00f6rst potential att lyckas. Investerarna l\u00e4r blir glada \u00f6ver listplaceringen, det \u00e4r bra f\u00f6r v\u00e4rdet p\u00e5 bolaget.<\/p>\n\n\n\n

Om du skulle ber\u00e4tta om Nick\u00b4s f\u00f6r en rymdvarelse som inte hade en aning om verksamheten, vad skulle du s\u00e4ga?<\/strong><\/p>\n\n\n\n

\u2013 Det finns tv\u00e5 saker man vill minska p\u00e5 i alla dieter: kalorier och socker. Vi har drastiskt dragit ner p\u00e5 eller tagit bort b\u00e5da i glass, bars, choklad och konfektyr. Som en bonus minskar vi m\u00e4ttade fetter med 75 procent i v\u00e5r amerikanska glass. Vi tillverkar nyttigare godsaker helt enkelt.<\/p>\n\n\n\n

Du \u00e4r svensk men jobbar fr\u00e5n Kalifornien. Hur \u00e4r det, \u00e4r Nick\u00b4s svenskt eller amerikanskt?<\/strong><\/p>\n\n\n\n

\u2013 Huvudkontoret ligger i Sverge. Den svenska ledarstilen, d\u00e4r top managment faktiskt arbetar och inte bara skickar \u00e4renden sidledes, \u00e4r extremt viktig f\u00f6r startupmentaliteten. I USA anst\u00e4llde vi folk fr\u00e5n den tr\u00f6ga livsmedelsindustrin f\u00f6r tidigt, s\u00e5dana som mest ville bygga organisation. Det har vi l\u00e4rt oss av. Som startup m\u00e5ste man vara snabb under f\u00f6tterna.<\/p>\n\n\n\n

\"Niclas
Glass utan socker. Nick\u00b4s glass har sk\u00f6rdat framg\u00e5ngar i s\u00e5v\u00e4l USA som Europa.<\/figcaption><\/figure>\n\n\n\n

\u2013 Men huvudsk\u00e4let till att vi jobbar fr\u00e5n USA \u00e4r att det \u00e4r d\u00e4r den stora marknaden finns. Och innovationerna, bland dem ett fett som inte \u00e4r godk\u00e4nt i Europa \u00e4nnu men som finns i all v\u00e5r amerikanska glass. Fettet tillverkas av en gammal typ av raps som odlas i Kanada, det g\u00f6r att man kan tillverka magisk god glass med 70 procent f\u00e4rre kalorier. Det \u00e4r en av livsmedelshistoriens st\u00f6rsta uppfinningar, om du fr\u00e5gar mig.<\/p>\n\n\n\n

Historien bakom Nick\u00b4s \u00e4r v\u00e4lk\u00e4nd men dra den \u00e4nd\u00e5.<\/strong><\/p>\n\n\n\n

\u2013 Min mamma \u00e4r diabetiker och 2013 diagnosticerades jag som prediabetiker. Jag var tvungen att \u00e4ndra min kost \u00f6ver en natt. Jag var en komplett l\u00e4sk- och barjunkie, s\u00e5 ett intresse f\u00f6r att skapa godsaker som inte p\u00e5verkar h\u00e4lsan negativt v\u00e4cktes. Jag b\u00f6rjade l\u00e4sa p\u00e5 och experimentera med bland annat kalorifri s\u00f6tning fr\u00e5n steviaplantan, vilket ledde till att jag grundade Nick\u2019s. Sj\u00e4lv gick jag fr\u00e5n kolhydratbaserad mat till att slopa i princip all potatis, br\u00f6d och pasta. Nu ser jag till att f\u00e5 i mig lagom med vitaminer och proteiner. Fett \u00e4r jag inte bekymrad \u00f6ver, en ostbricka \u00e4r ju aldrig fel. Och jag \u00e4r superfrisk.<\/p>\n\n\n\n

\"Niclas
En fot p\u00e5 varje kontinent. Niclas Luthman, som grundat Nick\u00b4s, bor och arbetar i Kalifornien. Men han har t\u00e4t kontakt med Sverige, d\u00e4r bolagets huvudkontor ligger. <\/figcaption><\/figure>\n\n\n\n

Innan du startade Nick\u00b4s var du entrepren\u00f6r i musikbranschen. Finns det n\u00e5gra likheter?<\/strong><\/p>\n\n\n\n

\u2013 Nja, b\u00e5de musik och godis handlar ju om njutning. Men annars \u00e4r branscherna v\u00e4ldigt olika. I livsmedelsv\u00e4rlden \u00e4r det l\u00e5nga cykler, allt tar en otrolig tid. Musikbranschen \u00e4r trendk\u00e4nslig, ny elektronik s\u00e4ljer slut fort och sedan kommer n\u00e5got annat. Sett ur backspegeln fungerade musikbranschen som vildvuxen startup. Det var bra, den gjorde mig van vid kaos.<\/p>\n\n\n\n

Hur m\u00e5nga l\u00e4nder har du verksamhet i genom Nick\u00b4s?<\/strong><\/p>\n\n\n\n

\u2013 Det m\u00e5ste vara 15 nu. Vi har byggt tre fabriker p\u00e5 tre \u00e5r, alla i Makedonien och vi har tillverkning i anl\u00e4ggningar p\u00e5 andra platser i Europa. I USA har vi anst\u00e4llda i flera delstater men v\u00e5rt innovationscenter ligger i Los Angeles.<\/p>\n\n\n\n

Jag trodde du jobbade hemifr\u00e5n ditt garage i Bel Air?<\/strong><\/p>\n\n\n\n

\u2013 Det g\u00f6r jag, klart jag har ett garagelabb. D\u00e4r arbetade jag mycket under pandemin. Men nu \u00e4r jag bara hemma n\u00e4r jag g\u00f6r n\u00e5got riktigt hemligt. Och min sambo har gjort om halva labbet till konststudio.<\/p>\n\n\n\n

\"Niclas
Nya m\u00e5l. N\u00e4sta produkt kommer inte att bli en glass, s\u00e4ger Niclas Luthman, entrepren\u00f6ren bakom Nick\u00b4s.<\/figcaption><\/figure>\n\n\n\n

Vad har varit sv\u00e5rast under resan med Nick\u00b4s?<\/strong><\/p>\n\n\n\n

\u2013 Jag missf\u00f6rstod hur mycket pengar man beh\u00f6ver f\u00f6r att lyckas i USA, vi har tvingats ta in enormt mycket kapital. Nu siktar vi p\u00e5 att bli kassafl\u00f6despositiva, n\u00e5got jag hoppas sker 2026.<\/p>\n\n\n\n

Och n\u00e4sta m\u00e5l?<\/strong><\/p>\n\n\n\n

\u2013 S\u00e5 klart att utveckla nya produkter. Vi har just lanserat v\u00e5r pinnglass i USA, den har 50 kalorier och 1 gram socker och det tror jag inte n\u00e5gon kommer att sl\u00e5. Men n\u00e4sta stora produkt h\u00f6r till en annan kategori \u00e4n glass och den kommer att bli det b\u00e4sta vi gjort.  <\/p>\n\n\n\n

Din favorit ur det egna sortimentet just nu?<\/strong><\/p>\n\n\n\n

\u2013 Strawberry-mangoglass, den blir \u00e5rets sommarsmak i USA.<\/p>\n\n\n\n

\n\n\n\n

Fotnot: Den glass Nick\u00b4s s\u00e4ljer i Europa inneh\u00e5ller inte fettet som n\u00e4mns i texten, eftersom det \u00e4nnu inte \u00e4r godk\u00e4nt av europeiska livsmedelsmyndigheter. I Europa har bolaget tacklat utmaningen p\u00e5 ett annat s\u00e4tt, genom \u201den proteinbaserad l\u00f6sning\u201d.  <\/p>\n\n\n\n

Niclas Luthman intervjuades i fjol i Talks podd. Lyssna p\u00e5 den h\u00e4r<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Han har s\u00e4krat riskkapital p\u00e5 150 miljoner dollar och \u00e4r p\u00e5 god v\u00e4g att fr\u00e4lsa USA \u2013 och resten av v\u00e4rlden \u2013 med sin sockerfria glass. Vi pratade med Niclas Luthman, foodtechentrepren\u00f6ren vars bolag Nick\u00b4s...<\/p>\n","protected":false},"author":2,"featured_media":12034,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[17,628,629],"class_list":["post-12027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation","tag-innovation","tag-niclas-luthman","tag-niks"],"acf":[],"yoast_head":"\nHan tar fajten mot sockret - Talk with Nordea Private Banking<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/talk.nordea.se\/privatebanking\/han-tar-fajten-mot-sockret\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Han tar fajten mot sockret - Talk with Nordea Private Banking\" \/>\n<meta property=\"og:description\" content=\"Han har s\u00e4krat riskkapital p\u00e5 150 miljoner dollar och \u00e4r p\u00e5 god v\u00e4g att fr\u00e4lsa USA \u2013 och resten av v\u00e4rlden \u2013 med sin sockerfria glass. 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