{"id":11543,"date":"2023-03-30T20:34:52","date_gmt":"2023-03-30T18:34:52","guid":{"rendered":"https:\/\/talk.nordea.se\/privatebanking\/?p=11543"},"modified":"2023-03-31T14:05:21","modified_gmt":"2023-03-31T12:05:21","slug":"babyuniversum-for-miljoner","status":"publish","type":"post","link":"https:\/\/talk.nordea.se\/privatebanking\/babyuniversum-for-miljoner\/","title":{"rendered":"Babyuniversum f\u00f6r miljoner"},"content":{"rendered":"\n

K\u00e4nslan av att f\u00e5 en riktigt, riktigt bra id\u00e9 \u00e4r sv\u00e5r att beskriva. De flesta tycks i alla fall vara ense om att det inte<\/em> \u00e4r som det ofta skildras i filmer, serier och b\u00f6cker: en pl\u00f6tslig ingivelse, den d\u00e4r gl\u00f6dlampan som t\u00e4nds \u00f6ver huvudet.<\/p>\n\n\n\n

Snarare beskriver m\u00e5nga det som en efterh\u00e4ngsen dagdr\u00f6m. Som du g\u00e5r runt och umg\u00e5s med. St\u00f6ter och bl\u00f6ter. Tar upp till diskussion ibland, med anf\u00f6rtrodda v\u00e4nner. Som ibland ligger vilande i huvudet, f\u00f6r att sedan poppa upp och g\u00f6ra sig p\u00e5mind. Ju sv\u00e5rare det \u00e4r att bli av med den h\u00e4r dagdr\u00f6mmen \u2013 id\u00e9n \u2013 desto b\u00e4ttre \u00e4r den.<\/p>\n\n\n\n

\"Michaela
Id\u00e9n till Baby Journey f\u00f6ddes n\u00e4r entrepren\u00f6ren Michaela Forni var hemma med sin nyf\u00f6dda son Dante. Nu \u00e4r hon del\u00e4gare i den framg\u00e5ngsrika appen, som beskrivs som ett universum f\u00f6r gravida och sm\u00e5barnsf\u00f6r\u00e4ldrar. <\/figcaption><\/figure>\n\n\n\n\n\n
\n

Michaela Forni<\/h3>\n

\u00c5lder:<\/strong> 33 \u00e5r.<\/p>\n

Familj:<\/strong> f\u00e4stmannen Damon Foroozesh och sonen Dante, f\u00f6dd 2019. Ett andra barn p\u00e5 v\u00e4g.<\/p>\n

Karri\u00e4r: <\/strong>b\u00f6rjade blogga som 14-\u00e5ring och gav ut sin f\u00f6rsta bok som 19-\u00e5ring, 2009. Samma \u00e5r blev hon moderedakt\u00f6r p\u00e5 N\u00f6jesguiden. Har bland annat varit vice vd f\u00f6r Devote.se och p\u00e5 Stampen Fashion Media. Har drivit och medverkat i ett flertal poddar, samt gett ut fem b\u00f6cker, den senaste 2020 om hennes egna bebisresa. \u00c4r nu grundare och del\u00e4gare i Baby Journey<\/a>, som nyligen v\u00e4rderades till \u00f6ver 350 miljoner kronor.<\/p>\n <\/figure>\n\n\n\n

Michaela Forni sitter i ett konferensrum p\u00e5 kontoret ett stenkast fr\u00e5n Dramaten p\u00e5 \u00d6stermalm i Stockholm. Hon \u00e4r v\u00e4ldigt gravid, det kan vara dags n\u00e4r som helst nu. Och ja, hon k\u00e4nner igen sig i det d\u00e4r med att f\u00e5 en id\u00e9 som inte g\u00e5r att skaka av sig.<\/p>\n\n\n\n

\u2013 Jag och min man satt i soffan en kv\u00e4ll n\u00e4r vi v\u00e4ntade v\u00e5rt f\u00f6rsta barn. Vi pratade om att det fanns j\u00e4ttem\u00e5nga plattformar f\u00f6r hela resan med att bli med barn, f\u00f6da och vara f\u00f6r\u00e4lder. Allt fr\u00e5n familjeliv.se till renodlade gravidappar. Men vi kunde inte hitta en plattform som hade allt, utan alla plattformar erbj\u00f6d olika saker.<\/p>\n\n\n\n

Sedan blev det som det blir med bra id\u00e9er: de gror. Barnet, en liten pojke, blev f\u00f6tt. Under l\u00e5nga kolikn\u00e4tter n\u00e4r de turades om att vyssja honom (ett pass motsvarade en Jennifer Aniston-komedi), fortsatte id\u00e9n om ett helt\u00e4ckande universum f\u00f6r gravida och sm\u00e5barnsf\u00f6r\u00e4ldrar ta fart.<\/p>\n\n\n\n

\"Michaela
Ett komplement till v\u00e5rden. Appen Baby Journey, som entrepren\u00f6ren Michaela Forni startat tillsammans med sin man och bror, st\u00f6ttar gravida och sm\u00e5barnsf\u00f6r\u00e4ldrar. <\/figcaption><\/figure>\n\n\n\n\n\n
\n

Michaela Forni om \u2026<\/h3>\n

<\/p>\n

\u2026 att arbeta med sin man och sin bror:<\/strong><\/p>\n

<\/p>\n

\u201dVi kompletterar varandra extremt bra. Det \u00e4r mycket roligare \u00e4n vad alla sa att det skulle vara. Jag har enorm tillit till dem och om jag ska l\u00e4gga ned s\u00e5 mycket tid p\u00e5 n\u00e5gonting som jag l\u00e4gger p\u00e5 Baby Journey, s\u00e5 \u00e4r det extra roligt att f\u00e5 vara med m\u00e4nniskor jag \u00e4lskar. Jag tror inte jag kommer ligga p\u00e5 min d\u00f6dsb\u00e4dd och \u00e5ngra att jag fick vara med min man och min bror varje dag.\u201d<\/p>\n

<\/p>\n

\u2026 vad Baby Journey hade kunnat ge henne n\u00e4r hon var nybliven mamma till ett kolikbarn:<\/strong><\/p>\n

<\/p>\n

\u201dJag hade kunnat f\u00e5 tips och r\u00e5d som tryggar och st\u00f6ttar fr\u00e5n olika typer av v\u00e5rdpersonal eller andra experter. Den kontakten du har med din MVC eller BVC \u00e4r ju ganska begr\u00e4nsad. Man tittar och m\u00e4ter s\u00e5 det mest v\u00e4sentliga ser bra ut. Sen f\u00e5r du g\u00e5, trots att du kanske har j\u00e4ttemycket fr\u00e5gor och funderingar. D\u00e5 finns vi d\u00e4r som ett st\u00f6d. Vi ser oss som ett komplement till v\u00e5rdresan som du g\u00f6r.\u201d<\/p>\n

<\/p>\n <\/figure>\n\n\n\n

\u2013 Vi b\u00f6rjade prata om den, om v\u00e5r app. \u201dT\u00e4nk om det skulle finnas en s\u00e5n h\u00e4r funktion, gud vad kul om man kunde g\u00f6ra s\u00e5!\u201d eller \u201dJag l\u00e4ste det h\u00e4r, vad tycker du?\u201d. Till slut ins\u00e5g vi att vi inte kunde sl\u00e4ppa den h\u00e4r id\u00e9n. Vi m\u00e5ste f\u00e5 testa den. Det f\u00e5r b\u00e4ra eller brista men vi kommer att \u00e5ngra oss om vi inte ser var det h\u00e4r kan leda.<\/p>\n\n\n\n

Och som de inbitna entrepren\u00f6rer hon och hennes man Damon Foroozesh \u00e4r, drog de i g\u00e5ng f\u00f6retaget Baby Journey tillsammans med Michaelas bror Timothy Forni. 2019 b\u00f6rjade de jobba med appen och f\u00f6r tv\u00e5 och ett halvt \u00e5r sedan gick den live f\u00f6r f\u00f6rsta g\u00e5ngen.<\/p>\n\n\n\n

Sedan har det g\u00e5tt bra. V\u00e4ldigt bra. Visst har det varit en del utmaningar under resans g\u00e5ng, s\u00e5 \u00e4r det alltid. Men utifr\u00e5n sett \u00e4r det en framg\u00e5ngssaga: fr\u00e5n kolikn\u00e4tter framf\u00f6r Jennifer Aniston-komedier till \u00f6ver tjugo anst\u00e4llda i ett exklusivt kontor p\u00e5 \u00d6stermalm.<\/p>\n\n\n\n

\u2013 Jo, men det \u00e4r klart att det har funnits n\u00e5gra \u201dbumps on the road\u201d. Att g\u00f6ra en app \u00e4r kr\u00e5ngligare \u00e4n man tror. Den ska v\u00e5rdas, utvecklas och tas om hand. Jag kommer nog aldrig att f\u00f6rsta varf\u00f6r det kostar si och s\u00e5 m\u00e5nga hundra tusen att skapa en knapp, och att vissa saker verkar vara om\u00f6jliga att f\u00e5 till.<\/p>\n\n\n\n

Det slutliga kvittot p\u00e5 framg\u00e5ngen kom n\u00e4r en av Baby Journeys partners, L\u00e4nsf\u00f6rs\u00e4kringar, visade intresse f\u00f6r att g\u00e5 in som del\u00e4gare. V\u00e4rderingen var inte blygsam: 350 miljoner kronor.<\/p>\n\n\n\n

Hur k\u00e4ndes det?<\/strong><\/p>\n\n\n\n

\u2013 Ja, nu vet vi ju att vi \u00e4r p\u00e5 r\u00e4tt v\u00e4g. Vi h\u00e5ller p\u00e5 att bygga n\u00e5got som \u00e4r och kan bli v\u00e4ldigt bra, och det ser inte bara vi. Men det \u00e4r klart att det k\u00e4ndes otroligt att f\u00e5 den v\u00e4rderingen ocks\u00e5. Lite impostor-syndrome! Det tror jag alla k\u00e4nner i liknande situationer.<\/p>\n\n\n\n

Hur ser Baby Journey ut om tio \u00e5r?<\/strong><\/p>\n\n\n\n

\u2013 D\u00e5 \u00e4r vi ett internationellt f\u00f6retag. M\u00e5let \u00e4r att vara det st\u00f6rsta f\u00f6retaget f\u00f6r livet med sm\u00e5barn. Jag \u00e4r \u00f6vertygad om att vi kan bygga det hur stort som helst och jag ser ett bebisuniversum framf\u00f6r mig.<\/p>\n\n\n\n

\n\n\n\n

Text: <\/strong>Kalle Dixelius
Foto:<\/strong> Baby Journey<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Under kolikn\u00e4tterna med sonen f\u00f6ddes id\u00e9n om en plattform f\u00f6r hela bebisresan.
Fyra \u00e5r senare sitter Michaela Forni p\u00e5 ett exklusivt kontor p\u00e5 \u00d6stermalm. F\u00f6retaget Baby Journey \u00e4r v\u00e4rderat till \u00f6ver 350 miljoner kronor. <\/p>\n","protected":false},"author":2,"featured_media":11544,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[604,603,14],"class_list":["post-11543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-personligt","tag-baby-journey","tag-michaela-forni","tag-personligt"],"acf":[],"yoast_head":"\nBabyuniversum f\u00f6r miljoner - Talk with Nordea Private Banking<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/talk.nordea.se\/privatebanking\/babyuniversum-for-miljoner\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Babyuniversum f\u00f6r miljoner - Talk with Nordea Private Banking\" \/>\n<meta property=\"og:description\" content=\"Under kolikn\u00e4tterna med sonen f\u00f6ddes id\u00e9n om en plattform f\u00f6r hela bebisresan. 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