{"id":11039,"date":"2023-02-28T15:35:56","date_gmt":"2023-02-28T14:35:56","guid":{"rendered":"https:\/\/talk.nordea.se\/privatebanking\/?p=11039"},"modified":"2023-03-03T11:24:52","modified_gmt":"2023-03-03T10:24:52","slug":"knock-out-med-kardashians","status":"publish","type":"post","link":"https:\/\/talk.nordea.se\/privatebanking\/knock-out-med-kardashians\/","title":{"rendered":"Knock out med Kardashians!"},"content":{"rendered":"\n

Draghj\u00e4lp kommer fr\u00e5n k\u00e4ndisar som Khlo\u00e9 Kardashian och Steven Gerrard \u2013 och n\u00e5got ov\u00e4ntat fr\u00e5n Microsoftgrundaren Bill Gates.<\/p>\n\n\n\n

\u2013 Det \u00e4r som en l\u00e5ng sprint och extremt intensivt, s\u00e4ger en glad Victor Eriksson till nyhetssajten Breakit.<\/p>\n\n\n\n

Uttalandet f\u00e4lldes kort efter att det stod klart att m\u00e5len f\u00f6r 2022 hade n\u00e5tts: en oms\u00e4ttning p\u00e5 minst 100 miljoner kronor och lansering i USA. Fjol\u00e5rets oms\u00e4ttning landade p\u00e5 125 miljoner kronor och vinsten f\u00f6re skatt blev 20 miljoner kronor. Detta fr\u00e4mst tack vare en julf\u00f6rs\u00e4ljning som var s\u00e5 lyckad att Boxbollens logistikpartner under n\u00e5gra dagar gick p\u00e5 kn\u00e4na.<\/p>\n\n\n\n

\"Boxbollen
Sl\u00e5r till! Det svenska tr\u00e4ningsredskapet Boxbollen har blivit en internationell succ\u00e9. BIld: Boxbollen.<\/figcaption><\/figure>\n\n\n\n

R\u00e4knar tr\u00e4ffar<\/strong><\/p>\n\n\n\n

Alla vet v\u00e4l hur en klassisk boxboll ser ut och funkar. S\u00e5 l\u00e5t oss g\u00f6ra klart en sak: Man s\u00e4ljer inte bollar f\u00f6r 125 miljoner utan n\u00e5gra \u201dunique selling points\u201d\u2026 Med br\u00f6derna Erikssons boxboll kan man delta i utmaningar om att f\u00e5 in s\u00e5 m\u00e5nga tr\u00e4ffar som m\u00f6jligt p\u00e5 en viss tid. Boxningen kan n\u00e4mligen kopplas till en app som h\u00e5ller koll p\u00e5 tr\u00e4ffarna med hj\u00e4lp av telefonens mikrofon. Utmaningar som sedan ofta hamnar i sociala medier ihop med lockande videor d\u00e4r allt fr\u00e5n v\u00e4lpumpade atleter till hemmaarbetare och skolbarn har b\u00f6rjat tr\u00e4na boxning.<\/p>\n\n\n\n

Kardashian och Gates<\/strong><\/p>\n\n\n\n

Just filmerna \u00e4r en viktig del av br\u00f6dernas framg\u00e5ngsrecept. Alltsedan starten 2019 har de jobbat med sociala medier och influerare. N\u00e4r de best\u00e4mde sig f\u00f6r att satsa p\u00e5 USA i h\u00f6stas var s\u00e5dana partnerskap avg\u00f6rande.<\/p>\n\n\n\n

\"instagram\/khloekardashian\"
Framg\u00e5ngar i USA. Den svenska innovationen Boxbollen har bland annat synts p\u00e5 influeraren Khlo\u00e9 Kardashians Instagramkonto. \u00c4ven Microsoftgrundaren Bill Gates boxas med det bl\u00e5gula tr\u00e4ningsredskapet. Bild: instagram\/khloekardashian.<\/figcaption><\/figure>\n\n\n\n

Men att f\u00e5 till ett samarbete med realitystj\u00e4rnan Khlo\u00e9 Kardashian, vars instagramkonto har 281 miljoner f\u00f6ljare, tog tid, ber\u00e4ttar Jacob Eriksson f\u00f6r Breakit.<\/p>\n\n\n\n

\u2013 Khlo\u00e9 sade nej fyra g\u00e5nger innan vi fick ett ja men nu har vi direktkontakt med familjen.<\/p>\n\n\n\n

I USA har \u00e4ven fotbollsprofilen Steven Garrard sett boxas med den r\u00f6da bollen \u2013 och tr\u00e4ningsredskapet har f\u00f6rekommit hos den k\u00e4nde tv-doktorn Phil. Men br\u00f6derna Eriksson kunde inte f\u00f6rutse vad filantropen och Microsoftgrundaren Bill Gates dotter Phoebe skulle ge sin pappa i julklapp. \u201dVad ger man mannen som har allt? En Boxboll s\u00e5 klart\u201d, skriver hon p\u00e5 Instagram under en bild p\u00e5 en fokuserad och pannbandsf\u00f6rsedd Gates.<\/p>\n\n\n\n

En exit?<\/strong><\/p>\n\n\n\n

Under 2023 vill Boxbollens grundare dubbla int\u00e4kterna, bland annat genom en lansering i Japan. Men de inser ocks\u00e5 att de har v\u00e4xtv\u00e4rk och kan beh\u00f6va hj\u00e4lp av en \u201dstrategisk spelare\u201d. D\u00e4rf\u00f6r \u00e4r de \u00f6ppna f\u00f6r att s\u00e4lja.<\/p>\n\n\n\n

\u2013 Utan att s\u00e4ga f\u00f6r mycket s\u00e5 \u00e4r det en process som \u00e4r i g\u00e5ng, s\u00e4ger Jacob Eriksson. <\/p>\n","protected":false},"excerpt":{"rendered":"

Egentligen best\u00e5r den bara av en mjuk boll, ett pannband och ett elastiskt sn\u00f6re...<\/p>\n","protected":false},"author":2,"featured_media":11041,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[564,15,565],"class_list":["post-11039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-boxbollen","tag-ekonomi","tag-jacob-och-victor-eriksson"],"acf":[],"yoast_head":"\nKnock out med Kardashians! - Talk with Nordea Private Banking - Boxbollen<\/title>\n<meta name=\"description\" content=\"Br\u00f6derna Jacob och Victor Erikssons playtech-innovation Boxbollen har blivit en succ\u00e9 i m\u00e5ngmiljonklassen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/talk.nordea.se\/privatebanking\/knock-out-med-kardashians\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Knock out med Kardashians! 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